The Challenge:

In Louisiana, a powerful but unknown committee called the Board of Elementary and Secondary Education controls the direction of public education. The board consists of 11 geographic districts similar to U.S. Congressional Districts. Several of the board members had been fighting Gov. Bobby Jindal and his reform efforts – reforms that had proven effective at improving education in Louisiana and other states.

Innovative was contacted by Lane Grigsby, a businessman whose mission is to reform and fix Louisiana’s education system. Grigsby and other concerned citizens formed Alliance for Better Classrooms PAC to ensure…

The Challenge:

Despite being a stalwart “Red State,” Democrats controlled a majority in the Mississippi State House of Representatives since reconstruction – nearly 140 years. The Democratic majority was defending the status quo of a broken system that was suffocating business efforts in the state. Innovative was hired by a pro-business Political Action Committee to orchestrate a massive shift of the State House to be more conservative and business-friendly.

The Resolution: 

Innovative’s strategy unfolded over 3 years, starting in 2008 with intense research and targeting of vulnerable districts. We tracked the voting trends…