As the craft beer boom has introduced us to myriad and delicious flavors, it has also spawned a great deal of art and design work. Craft breweries are more than just sources of intoxication; they are community hubs for all types of creativity. So this Pour Curator will try and look at craft beer's contributions to art, whether it's through labels, posters, tap handles, or something even stranger, preferably with a glass or goblet of deliciousness in hand.
And then there's Abita, which has sadly had the opportunity to make beers not just tributes but causes. You may remember the post-Katrina Restoration Pale Ale. Well, now there's the Save Our Shore Charitable Pilsner, $0.75 from each sale of which will go to aid cleanup efforts in the Gulf.
I like this art a lot, actually. The use of the fish and other shore images to create the SOS is simple but effective, and it reinforces the heartbreak of what has happened (and is still happening) in the Gulf. Obviously the importance is nothing compared to the cause it supports, but the entire site and Web design that went into to the campaign is really very impressive artistically. I encourage you to take a moment and look at it; the people at Innovative Advertising, LLC have really done something good with this campaign. Unlike some other sites, it doesn't bombard with imagery so much as it uses the simple color scheme and some easy characters to present an idyllic image that could easily be lost to everyone who lives in the area.
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