Mellow Mushroom Social Content Plan

Thursday Night Plans

  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Online Ordering

  • Description: Skip the line and hurry home to enjoy your slow-smoked BBQ with Shane’s Online Ordering!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Announce Halloween Costume Winner

  • Description: Winner, Winner, Chicken Dinner!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Mind Munchie

  • Date: 6/1/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Stanley Cup

  • Date: 6/3/2017
  • Time of Day: Before Lunch
  • Internal Notes: Originally scheduled for June 2, but was posted on June 3.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • National Cheese Day

  • Date: 6/4/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Nashville

  • Date: 6/5/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Apple

  • Date: 6/5/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Slice Art–Shark

  • Date: 6/7/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Fidget Spinner

  • Date: 6/8/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Mellow Out

  • Date: 6/9/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • NBA Finals

  • Date: 6/10/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Father’s Day Contest

  • Date: 6/12/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Flag Day

  • Date: 6/14/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Hidden Pizza

  • Date: 6/15/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Father’s Day

  • Date: 6/18/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Mellow Out

  • Date: 6/20/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • First Day Summer/Longest Day

  • Date: 6/21/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Mellow Find

  • Date: 6/23/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Baked and Buzzed

  • Date: 6/25/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Midlothian – New Location

  • Date: 6/26/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Scratch & Sniff

  • Date: 6/27/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Thirsty Thursday

  • Date: 6/29/2017
  • Time of Day: Before Lunch
  • Internal Notes: Originally scheduled for IG & Twitter - only posted to Twitter.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Feature Menu Item–Pretzel Bits & Beer Cheese

  • Date: 6/30/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Hidden Pizza

  • The Week Of: 8/7/2017
  • Date: 7/1/2017
  • Time of Day: Before Lunch
  • Description: A picture with a number of slices and pizzas hidden throughout.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 7/1/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • 4th of July

  • The Week Of: 7/3/2017
  • Date: 7/4/2017
  • Time of Day: Before Lunch
  • Description: Post to honor Independence Day.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Animated Doodle

  • The Week Of: 8/14/2017
  • Date: 7/6/2017
  • Time of Day: Afternoon
  • Description: Video with a doodle on an inanimate object to give it personality.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 7/6/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Free T-shirt Friday

  • The Week Of: 8/1/2017
  • Date: 7/7/2017
  • Time of Day: Before Lunch
  • Description: Content featuring the latest House of Shroom offering
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Hit the Highway

  • Date: 7/8/2017
  • Time of Day: Before Lunch
  • Description: Feature popular summer vacation spots where a Mellow is located and tag some of the local tourism groups or "other things to see" tourism recommendations for that locale.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Artist Spotlight

  • The Week Of: 8/14/2017
  • Date: 7/10/2017
  • Time of Day: Afternoon
  • Description: An opportunity to focus on the artists that create Mellow Mushroom's art.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 7/10/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Community Karma

  • The Week Of: 8/7/2017
  • Date: 7/12/2017
  • Time of Day: Afternoon
  • Description: Showcase events and activities that franchisees are taking part in to help their communities.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Forecastle

  • Date: 7/13/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Animated Doodle 2

  • The Week Of: 7/24/2017
  • Date: 7/14/2017
  • Time of Day: Afternoon
  • Description: A with a doodle on inanimate objects to give them a personality.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 7/14/2017
  • Destination: http://mellowmushroom.com/locations
  • Strategic Objective: Frequency
  • Offer Component: No
  • Forecastle #2

  • Date: 7/14/2017
  • Time of Day: Before Lunch
  • Internal Notes: Three Forecastle posts on IG this day.
  • Posted By:
  • Created By:
  • Platform: Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Beer Promotion

  • The Week Of: 7/17/2017
  • Date: 7/15/2017
  • Time of Day: Evening
  • Description: Promote the month's beer offering to drive awareness and sales.
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Strategic Objective: Check Average
  • Offer Component: No
  • Forecastle #3

  • Date: 7/15/2017
  • Time of Day: Before Lunch
  • Internal Notes: Originally scheduled for Twitter, but posted to IG.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Mellow Out Moment

  • The Week Of: 8/14/2017
  • Date: 7/18/2017
  • Time of Day: Before Lunch
  • Description: A moment to escape your day and Mellow Out with Mellow Mushroom.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Beat The Heat

  • The Week Of: 7/8/2017
  • Date: 7/19/2017
  • Time of Day: Afternoon
  • Description: Video content from a Mellow Mushroom Pizza Pool Party.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 7/19/2017
  • Destination: http://mellowmushroom.com/locations
  • Strategic Objective: Frequency
  • Offer Component: No
  • Featured Menu Item

  • The Week Of: 8/28/2017
  • Date: 7/20/2017
  • Time of Day: Before Lunch
  • Description: An opportunity to showcase a specific menu item that the system is promoting.
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Strategic Objective: Frequency, Trial
  • Offer Component: No
  • Free T-Shirt Friday 2

  • The Week Of: 7/24/2017
  • Date: 7/21/2017
  • Time of Day: Afternoon
  • Description: Contest to promote the House of Shroom line.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Online Sales
  • Offer Component: No
  • Beat the Heat 2

  • The Week Of: 7/3/2017
  • Date: 7/25/2017
  • Time of Day: Before Lunch
  • Description: Video content depicting a Mellow Mushroom Pizza Pool Party
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 7/25/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Beer Promotion #2

  • The Week Of: 7/17/2017
  • Date: 7/27/2017
  • Time of Day: Evening
  • Description: Promote the month's beer offering to drive awareness and sales.
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Strategic Objective: Check Average
  • Offer Component: No
  • Food Color

  • Date: 7/28/2017
  • Time of Day: Before Lunch
  • Internal Notes: Features Kosmic Karma pizza.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Featured Menu Item #2

  • The Week Of: 8/28/2017
  • Date: 7/31/2017
  • Time of Day: Before Lunch
  • Description: An opportunity to showcase a specific menu item that the system is promoting.
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Strategic Objective: Frequency, Trial
  • Offer Component: No
  • House of Shroom

  • Date: 8/1/2017
  • Time of Day: Afternoon
  • Description: Content featuring the latest House of Shroom offering.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Featured Menu Item

  • Date: 8/2/2017
  • Time of Day: Before Lunch
  • Description: An opportunity to showcase a menu item that the system is promoting.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination: http://mellowmushroom.com/locations
  • Strategic Objective: Frequency
  • Offer Component: No
  • Beat The Heat 3

  • Date: 8/3/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 8/3/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • International Beer Day

  • Date: 8/4/2017
  • Time of Day: Afternoon
  • Description: Promote the month's beer offering to drive awareness and sales AND International Beer Day.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Check Average
  • Offer Component: No
  • House of Shroom

  • Date: 8/4/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • House of Shroom

  • Date: 8/5/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Bake Bus

  • Date: 8/8/2017
  • Time of Day: Before Lunch
  • Description: Video captured from the Bake Bus music festival appearance.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 8/8/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Community Karma

  • Date: 8/8/2017
  • Time of Day: Afternoon
  • Description: Showcase events and activities that franchisees are taking part in to help their communities.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Mellow Find

  • Date: 8/9/2017
  • Time of Day: Before Lunch
  • Description: Interesting content (Podcasts, film, movies, TV, books, etc) that would interest Mellow fans.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • National Lazy Day

  • Date: 8/10/2017
  • Time of Day: Afternoon
  • Description: Post giving permission to people to be lazy and not cook dinner, but rather come to Mellow or get Mellow for take-out.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination: locations page
  • Strategic Objective: Frequency
  • Offer Component: No
  • NBA Finals

  • Date: 8/10/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Artist Spotlight

  • Date: 8/11/2017
  • Time of Day: Afternoon
  • Description: person: Tanya / art feature: mash-ups
  • Internal Notes: The production of this comes from the Nashville proposal the client signed off on, which is separate from our monthly content budget. The hours for posting this = 8-12. Need to at least tag the featured artist in the post, but consider other tagging as well.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 8/11/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Slice Art

  • Date: 8/14/2017
  • Time of Day: Afternoon
  • Description: Places of art that are composed of pizza slices.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 8/14/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Mellow Out

  • Date: 8/16/2017
  • Time of Day: Before Lunch
  • Description: A moment to escape your day and Mellow Out with Mellow Mushroom.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Animated Doodle

  • Date: 8/17/2017
  • Time of Day: Afternoon
  • Description: Video with a doodle on an inanimate object to give it personality. This one should be the margarita.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 8/17/2017
  • Destination:
  • Strategic Objective: Check Average
  • Offer Component: No
  • Food Color

  • Date: 8/18/2017
  • Time of Day: Evening
  • Internal Notes: Features BYOB - Burger
  • Posted By:
  • Created By:
  • Platform: Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Solar Eclipse

  • Date: 8/20/2017
  • Time of Day: Before Lunch
  • Description: There will be total solar eclipse on this day.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Beat the Heat 4

  • Date: 8/22/2017
  • Time of Day: Before Lunch
  • Description: Mellow Mushroom Pizza Pool Party.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 8/22/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Hidden Pizza

  • Date: 8/24/2017
  • Time of Day: Before Lunch
  • Description: A picture with a number of slices and pizzas hidden throughout.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Offer Type:
  • Poll

  • Date: 8/25/2017
  • Time of Day: Before Lunch
  • Description: Ask for fans to express a preference over expanded dessert options.
  • Internal Notes: Client boosted the post with internal funds
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • College Football

  • Date: 8/26/2017
  • Time of Day: Afternoon
  • Description: First college football Saturday (only a few games being played, but college football is back!)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Summer Fun

  • Date: 8/28/2017
  • Time of Day: Before Lunch
  • Description: Use footage from Forecastle Festival to convey summer fun with Mellow Mushroom. Copy will allude to summer coming to a close and encourage visiting Mellow Mushroom for some end of summer fun.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 8/28/2017
  • Destination: http://mellowmushroom.com/locations
  • Strategic Objective: Frequency
  • Offer Component: No
  • Hit the Highway

  • Date: 8/31/2017
  • Time of Day: Before Lunch
  • Description: Feature popular summer vacation spots where a Mellow is located and tag some of the local tourism groups or "other things to see" tourism recommendations for that locale.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • YouTube Link to ACC TV Spot

  • Date: 9/1/2017
  • Time of Day: Before Lunch
  • Internal Notes: Originally scheduled for FB & IG, but also ran on Twitter.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 9/1/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Food Color – Pacific Rim

  • Date: 9/2/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 9/2/2017
  • Destination:
  • Strategic Objective: Trial
  • Offer Component: No
  • Beat The Heat 5

  • Date: 9/3/2017
  • Time of Day: Before Lunch
  • Description: Belly Flop In Pool Video
  • Internal Notes: Originally scheduled to run on FB, IG & Twitter, but only ran on FB.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Community Karma

  • Date: 9/4/2017
  • Time of Day: Before Lunch
  • Description: Dine Out No Kid Hungry
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • National Cheese Pizza Day

  • Date: 9/5/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • If I Were You

  • Date: 9/6/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 9/6/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • National Mushroom Month

  • Date: 9/7/2017
  • Time of Day: Before Lunch
  • Description: Post picture of a unique looking mushroom
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Belated National Procrastination Day

  • Date: 9/8/2017
  • Time of Day: Before Lunch
  • Description: National Procrastination Day was September 6th, but we're just getting around to posting about it.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • National Mushroom Month

  • Date: 9/10/2017
  • Time of Day: Afternoon
  • Description: Tweet odd fact about mushrooms
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • TV Spot

  • Date: 9/12/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 9/12/2017
  • Destination:
  • Offer Component: No
  • Grand Opening – Marietta

  • Date: 9/13/2017
  • Time of Day: Afternoon
  • Description: Highlight the newest Mellow Mushroom location.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Strategic Objective: Trial
  • Offer Component: No
  • Goose Island IPA Beer Promo

  • Date: 9/14/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Check Average
  • Offer Component: No
  • National Mushroom Month

  • Date: 9/15/2017
  • Time of Day: Before Lunch
  • Description: Post picture of a unique looking mushroom
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • TV Spot – Easter Egg

  • Date: 9/18/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 9/18/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • HOS Fall Line

  • Date: 9/19/2017
  • Time of Day: Evening
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • National Pepperoni Pizza Day

  • Date: 9/20/2017
  • Time of Day: Before Lunch
  • Description: Recognizing National Pepperoni Pizza Day by giving all dine-in customers a free small pizza if they make a donation to National Dine Out - No Kid Hungry at any participating Mellow Mushroom location
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • National Mushroom Month

  • Date: 9/22/2017
  • Time of Day: Before Lunch
  • Description: Tweet odd fact about mushrooms
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • It’s Caturday

  • Date: 9/23/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 9/23/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • National Mushroom Month

  • Date: 9/24/2017
  • Time of Day: Afternoon
  • Description: Tweet odd fact about mushrooms
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Grand Opening – South Carolina Murrells Inlet

  • Date: 9/25/2017
  • Time of Day: Afternoon
  • Description: Highlight the newest Mellow Mushroom location.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Strategic Objective: Trial
  • Offer Component: No
  • Animated Doodle

  • Date: 9/25/2017
  • Time of Day: Before Lunch
  • Description: Dough Toss Doodle
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 9/25/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • HOS Fall Line

  • Date: 9/26/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • National Mushroom Month

  • Date: 9/27/2017
  • Time of Day: Before Lunch
  • Description: Post picture of a unique looking mushroom
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • National Drink a Beer Day

  • Date: 9/28/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 9/28/2017
  • Destination:
  • Strategic Objective: Check Average
  • Offer Component: No
  • National Ask A Stupid Question Day

  • Date: 9/28/2017
  • Time of Day: Before Lunch
  • Description: Tweet stupid questions throughout the day w/ hashtag #NationalStupidQuestionDay
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • National Mushroom Month

  • Date: 9/29/2017
  • Time of Day: Afternoon
  • Description: Tweet odd fact about mushrooms with unique picture of a mushroom
  • Posted By:
  • Created By:
  • Platform: Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • HOS Headwear Promo

  • Date: 10/3/2017
  • Time of Day: Before Lunch
  • Internal Notes: Did not run on Instagram until 10/5
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Strategic Objective: Online Ordering
  • Offer Component: No
  • You Gotta Be Kitten Me

  • Date: 10/4/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 10/4/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • New Website

  • Date: 10/5/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Strategic Objective: Trial
  • Offer Component: No
  • World Smile Day

  • Date: 10/6/2017
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Mad Hatter Day

  • Date: 10/6/2017
  • Time of Day: Before Lunch
  • Description: Post one of Mellow's Alice and Wonderland pieces of art featuring the Mad Hatter
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Animated Doodle

  • Date: 10/7/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 10/7/2017
  • Destination:
  • Strategic Objective: Frequency, Trial
  • Offer Component: No
  • National Pizza Month

  • Date: 10/8/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Bake Bus

  • Date: 10/9/2017
  • Time of Day: Before Lunch
  • Description: Highlight the visit to Houston. Topics like: Why are they there? Are there sharable photos? What pizzas are being served? Where is the bus going next, etc.
  • Posted By:
  • Created By:
  • Platform: Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • World of Mellow

  • Date: 10/10/2017
  • Time of Day: Before Lunch
  • Description: A visual representation of a world consisting of Mellow Mushroom pizza.
  • Internal Notes: Did not run on Instagram
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 10/10/2017
  • Destination: http://mellowmushroom.com/locations
  • Strategic Objective: Trial
  • Offer Component: No
  • Bake Bus

  • Date: 10/10/2017
  • Time of Day: Before Lunch
  • Description: Highlight the visit to Houston. Topics like: Why are they there? Are there sharable photos? What pizzas are being served? Where is the bus going next, etc.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Bake Bus

  • Date: 10/11/2017
  • Time of Day: Before Lunch
  • Description: Highlight the visit to Houston. Topics like: Why are they there? Are there sharable photos? What pizzas are being served? Where is the bus going next, etc.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Bake Bus

  • Date: 10/12/2017
  • Time of Day: Before Lunch
  • Description: Highlight the visit to Houston. Topics like: Why are they there? Are there sharable photos? What pizzas are being served? Where is the bus going next, etc.
  • Posted By:
  • Created By:
  • Platform: Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Melloween 1

  • Date: 10/13/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 10/13/2017
  • Destination:
  • Offer Component: No
  • Friday the 13th

  • Date: 10/13/2017
  • Time of Day: Before Lunch
  • Description: Happy Friday the 13th. May the odds be ever in your favor. #Fridaythe13th #HungerGames
  • Posted By:
  • Created By:
  • Platform: Instagram, Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Friday the 13th – MEL

  • Date: 10/13/2017
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • HOS Fall Line

  • Date: 10/16/2017
  • Time of Day: Evening
  • Internal Notes: Did not run on Instagram.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Strategic Objective: Online Ordering
  • Offer Component: No
  • Halloween Joke

  • Date: 10/16/2017
  • Time of Day: Afternoon
  • Description: Why didn't the vampire bite Taylor Swift? #BadBlood #BadJokes
  • Internal Notes: Scheduled to run 10/15, originally.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • MM For Real

  • Date: 10/17/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 10/17/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Art of Mellow

  • Date: 10/19/2017
  • Time of Day: Before Lunch
  • Description: https://mellowmushroom.com/art-tour/
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Ellen Show

  • Date: 10/20/2017
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Melloween 2 – FB

  • Date: 10/21/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 10/21/2017
  • Destination:
  • Offer Component: No
  • Melloween 2 – IG

  • Date: 10/21/2017
  • Time of Day: Before Lunch
  • Internal Notes: Also ran as an IG story
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Flight Start Date: 10/21/2017
  • Destination:
  • Offer Component: No
  • Halloween Joke

  • Date: 10/22/2017
  • Time of Day: Afternoon
  • Description: Visit a real graveyard this Halloween - log back into MySpace. #BadJokes
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • National Pretzel Month

  • Date: 10/23/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Trial
  • Offer Component: No
  • World Series

  • Date: 10/24/2017
  • Time of Day: Evening
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Hidden Pizza

  • Date: 10/25/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Flight Start Date: 10/25/2017
  • Destination:
  • Strategic Objective: Trial
  • Offer Component: Yes
  • Something Strange

  • Date: 10/27/2017
  • Time of Day: Evening
  • Description: If you haven't found something strange today, it hasn't been much of a day. #strangerthings
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • GIF

  • Date: 10/27/2017
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Melloween 3

  • Date: 10/28/2017
  • Time of Day: Before Lunch
  • Internal Notes: Also posted as an Instagram story
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 10/28/2017
  • Destination:
  • Offer Component: No
  • Happy Cat Day

  • Date: 10/29/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Halloween Joke

  • Date: 10/30/2017
  • Time of Day: Afternoon
  • Description: Dear Jedi, tomorrow is Halloween, there's never been a better time to join the Dark Side 
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Happy Halloween

  • Date: 10/31/2017
  • Time of Day: Before Lunch
  • Description: Mashup of the three Melloween videos
  • Internal Notes: Also posted as an Instagram story
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Dan & the Drone

  • Date: 11/1/2017
  • Time of Day: Evening
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 11/1/2017
  • Destination:
  • Strategic Objective: Frequency
  • Offer Component: No
  • Day of the Dead

  • Date: 11/2/2017
  • Time of Day: Afternoon
  • Description: Mel with Day of the Dead face paint (similar to Jason/Friday 13th post).
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • National Sandwich Day

  • Date: 11/3/2017
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Gift Card/GIF

  • Date: 11/3/2017
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Redskins

  • Date: 11/3/2017
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Dotsie Bausch – Cyclist

  • Date: 11/3/2017
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Daylight Savings

  • Date: 11/5/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • World Vegan Month

  • Date: 11/6/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Flight Start Date: 11/6/2017
  • Destination:
  • Offer Component: No
  • Food Allergies

  • Date: 11/9/2017
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Mellow/Not Mellow (Fire & Dog)

  • Date: 11/10/2017
  • Time of Day: Afternoon
  • Description: Video series of situations that are "Mellow" and "Not Mellow" (using viral videos).
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 11/10/2017
  • Destination:
  • Offer Component: No
  • Community Karma

  • Date: 11/11/2017
  • Time of Day: Before Lunch
  • Description: Happy Veterans Day – Post a comment and tag a friend of someone in your community who deserves a Mellow Mushroom gift card.
  • Internal Notes: Did not post to Instagram.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • World Vegan Month

  • Date: 11/13/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Animated Doodle (Pizza Spaceship)

  • Date: 11/15/2017
  • Time of Day: Before Lunch
  • Description: Person lifts pizza slice from pepperoni pizza and it's a rocket ship.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 11/15/2017
  • Destination:
  • Offer Component: No
  • Hidden Pizza

  • Date: 11/16/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Mellow/Not Mellow (Skateboard)

  • Date: 11/18/2017
  • Time of Day: Afternoon
  • Description: Video series of situations that are "Mellow" and "Not Mellow" (using viral videos).
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 11/18/2017
  • Destination:
  • Offer Component: No
  • Thanksgiving Poll

  • Date: 11/20/2017
  • Time of Day: Afternoon
  • Description: Thanksgiving favorite food poll.
  • Internal Notes: Did not post to Instagram or Facebook
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Mellow/Not Mellow (Goat)

  • Date: 11/21/2017
  • Time of Day: Before Lunch
  • Description: Video series of situations that are "Mellow" and "Not Mellow" (using viral videos).
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 11/21/2017
  • Destination:
  • Offer Component: No
  • World Vegan Month

  • Date: 11/22/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Thanksgiving

  • Date: 11/23/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Black Friday

  • Date: 11/24/2017
  • Time of Day: Before Lunch
  • Description: Black Friday mania -spoof video
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 11/24/2017
  • Destination:
  • Offer Component: No
  • Animated Doodle

  • Date: 11/27/2017
  • Time of Day: Before Lunch
  • Description: Pizza box eating Holy Shiitake pizza.
  • Internal Notes: Was supposed to run on 11/28, but ran on 11/27
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 11/27/2017
  • Destination:
  • Offer Component: No
  • Cyber Monday

  • Date: 11/27/2017
  • Time of Day: Before Lunch
  • Description: Promote giftcard purchase
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Mellow Not Mellow – Office Party (Catering)

  • Date: 12/1/2017
  • Time of Day: Afternoon
  • Description: Static in the style of "teenstepdad"
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Flight Start Date: 12/1/2017
  • Destination:
  • Strategic Objective: Catering
  • Offer Component: No
  • Grand Opening – Decatur, AL

  • Date: 12/1/2017
  • Time of Day: Before Lunch
  • Description: Share photos of new location opening.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Mellow Not Mellow – Office Party (Catering)

  • Date: 12/1/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 12/1/2017
  • Destination:
  • Strategic Objective: Catering
  • Offer Component: No
  • Mellow Holiday 1 (Movie Clip)

  • Date: 12/4/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 12/4/2017
  • Destination:
  • Offer Component: No
  • E-Club Sign Up

  • Date: 12/5/2017
  • Description: Encourage e-club sign-ups using Twitter Website E-card format
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Flight Start Date: 12/5/2017
  • Destination:
  • Offer Component: No
  • Mellow Holiday 2 (Movie Clip)

  • Date: 12/7/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 12/7/2017
  • Destination:
  • Offer Component: No
  • Saturday Vibes: Carlton

  • Date: 12/9/2017
  • Description: Post copy (with GIF, search "Carlton" or "Carlton Christmas" on the Twitter GIF feature)

    Friday vibes: holiday edition. #MellowMushroom #Carlton
  • Internal Notes: Moved from Friday to Saturday, per Robert.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Animated Doodle

  • Date: 12/10/2017
  • Time of Day: Before Lunch
  • Description: Kosmic Karma being sprinkled with parmesan "snow."
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Flight Start Date: 12/10/2017
  • Destination:
  • Offer Component: No
  • POLL: Die Hard

  • Date: 12/10/2017
  • Description: Post copy:

    Help us settle the ultimate holiday movie debate: Is #DieHard a Christmas movie? #MellowMushroom #YippeeKiYay #NakatomiPlaza #ChristmasMovies

    POLL options: (yes, no)
  • Internal Notes: Moved from 12/6 to 12/10, per Robert.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Community Karma

  • Date: 12/11/2017
  • Time of Day: Before Lunch
  • Description: Highlight company giving initiative
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Happy Hanukkah

  • Date: 12/12/2017
  • Time of Day: Afternoon
  • Description: Happy Hanukkah!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Mellow Not Mellow – Gift Card

  • Date: 12/13/2017
  • Time of Day: Afternoon
  • Description: Static in the style of "teenstepdad"
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Flight Start Date: 12/13/2017
  • Destination:
  • Strategic Objective: Catering
  • Offer Component: No
  • Mellow Not Mellow – Gift Card

  • Date: 12/13/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 12/13/2017
  • Destination:
  • Strategic Objective: Catering
  • Offer Component: No
  • Hanukkah Song

  • Date: 12/14/2017
  • Description: Post copy:
    Put on your yarmulke, we're celebrating Hanukkah! #SoMuchFunukah #EightCrazyNights https://www.youtube.com/watch?v=KX5Z-HpHH9g
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Star Wars

  • Date: 12/15/2017
  • Time of Day: Afternoon
  • Description: Star Wars: The Last Jedi Movie Release – Highlight Star Wars Mellow Artwork
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Friday Vibes: Star Wars

  • Date: 12/15/2017
  • Description: Post copy (with GIF, search "Star Wars dancing" on the Twitter GIF feature):

    Friday vibes: The Force is strong with our pizza edition! #MayTheSauceBeWithYou #LastJedi
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Giftcard Lab

  • Date: 12/15/2017
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Hidden Pizza

  • Date: 12/16/2017
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Strategic Objective: Trial
  • Offer Component: No
  • College Football Bowl Season

  • Date: 12/16/2017
  • Description: Post copy:
    College football bowl season is here! Enjoy a delicious #MellowMushroom pizza as you cheer your team on to victory! #Touchdown
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Mellow Holiday 3 (Movie Clips)

  • Date: 12/17/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 12/17/2017
  • Destination:
  • Offer Component: No
  • Mellow Catering (Ormond)

  • Date: 12/18/2017
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Grand Opening – Wesley Chapel, FL

  • Date: 12/19/2017
  • Time of Day: Before Lunch
  • Description: Share grand opening photos
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Giftcard Lab

  • Date: 12/19/2017
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Giftcard Lab

  • Date: 12/20/2017
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Giftcard Lab

  • Date: 12/21/2017
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • eCards

  • Date: 12/21/2017
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Mellow Holiday 4 (Movie Clips)

  • Date: 12/22/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 12/22/2017
  • Destination:
  • Offer Component: No
  • Friday Vibes: Buddy the Elf

  • Date: 12/22/2017
  • Description: Post copy (with GIF, search "Buddy the Elf" or "Christmas is coming" on the Twitter GIF feature):

    Friday vibes: When you check the clock at work and realize Christmas is almost here edition. #MellowMushroom #BuddytheElf
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Festivus

  • Date: 12/23/2017
  • Time of Day: Afternoon
  • Description: Explain what is it – (taken from Wiki) "The non-commercial holiday's celebration, as depicted on Seinfeld, occurs on December 23 and includes a Festivus dinner, an unadorned aluminum Festivus pole, practices such as the "Airing of Grievances" and "Feats of Strength", and the labeling of easily explainable events as "Festivus miracles".
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • Merry Christmas

  • Date: 12/25/2017
  • Time of Day: Afternoon
  • Description: Merry Christmas!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • E-Club Promo Video

  • Date: 12/27/2017
  • Description: Video promoting e-club sign-up - stylized like a 90s toy commercial.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 12/27/2017
  • Destination:
  • Offer Component: No
  • E-Club – Join

  • Date: 12/27/2017
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • HOS – Beanies

  • Date: 12/27/2017
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • More Dough – Ralphie

  • Date: 12/28/2017
  • Posted By:
  • Created By:
  • Platform: Instagram, Twitter
  • Destination:
  • Offer Component: Yes
  • Slice Art

  • Date: 12/29/2017
  • Time of Day: Before Lunch
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • New Year’s Eve

  • Date: 12/31/2017
  • Time of Day: Afternoon
  • Description: Happy NYE!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: No
  • New Year’s Day

  • Date: 1/1/2018
  • Description: Allude to eating pizza if you're hungover from NYE. (confirm MM is open on New Years Day)
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Football Playoffs (Facebook)

  • Date: 1/4/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 1/4/2018
  • Destination:
  • Offer Component: Yes
  • Football Playoffs (Instagram)

  • Date: 1/4/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Flight Start Date: 1/4/2018
  • Destination:
  • Offer Component: Yes
  • Animated Doodle

  • Date: 1/5/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 1/5/2018
  • Destination:
  • Offer Component: No
  • POLL: College Football Championship

  • Date: 1/8/2018
  • Description: Who do you think will the #NationalChampionship tonight? #GoDawgs #RollTide #CFBPlayoff

    POLL options: (Alabama, Georgia)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Healthy 1 (Facebook)

  • Date: 1/9/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 1/9/2018
  • Destination:
  • Offer Component: No
  • Healthy 1 (Instagram)

  • Date: 1/9/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Flight Start Date: 1/9/2018
  • Destination:
  • Offer Component: Yes
  • Friday Vibes

  • Date: 1/12/2018
  • Description: Post copy (with GIF, search "will ferrell celebrating" on the Twitter GIF feature, and choose the clip on him in a kimono from Wedding Crashers):

    When you've been dieting all week, but tomorrow is cheat day! #FridayVibes #MellowMushroom

  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • NFL Playoffs

  • Date: 1/13/2018
  • Description: More football means more pizza! Let's do this! #NFLplayoffs #MellowMushroom
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • World of Mellow

  • Date: 1/15/2018
  • Time of Day: Afternoon
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 1/15/2018
  • Destination:
  • Offer Component: No
  • Wesley Chapel, FL Grand Opening

  • Date: 1/16/2018
  • Description: Share new store photos and details
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Healthy 2 (Facebook)

  • Date: 1/18/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 1/18/2018
  • Destination:
  • Offer Component: No
  • Wesley Chapel Opening

  • Date: 1/18/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Healthy 2 (Instagram)

  • Date: 1/18/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Flight Start Date: 1/18/2018
  • Destination:
  • Offer Component: Yes
  • Stone Baked USA

  • Date: 1/19/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Case of the Mondays – Pizza

  • Date: 1/22/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Animated Doodle 2

  • Date: 1/23/2018
  • Internal Notes: Didn't run on IG
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 1/23/2018
  • Destination:
  • Offer Component: No
  • Greek Salad

  • Date: 1/23/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Hump Day

  • Date: 1/24/2018
  • Description: When you finally hit midweek and plan to celebrate with a #MellowMushroom pizza. #HumpDay #Bingo #NomNomNom (add GIF of someone dancing/celebrating)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Pepperoni Pizza

  • Date: 1/24/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Drink

  • Date: 1/25/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Beer = Hops

  • Date: 1/25/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Grammy Party

  • Date: 1/26/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Flight Start Date: 1/26/2018
  • Destination:
  • Offer Component: No
  • Girl Eating Pizza

  • Date: 1/27/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Grammys

  • Date: 1/28/2018
  • Description: If you're not being recognized for your amazing shower singing tonight, then order a delicious #MellowMushroom pizza on music's biggest night. #GRAMMYs
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Grumpy Cat/Pretzel

  • Date: 1/29/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • State of the Pizza

  • Date: 1/30/2018
  • Description: The State of the Pizza is simple: delicious. #SOTP #SOTU #MightyMeaty #KosmicKarma #PacificRim (add GIF of Congress or politicians standing up and clapping)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • The Big Game Catering

  • Date: 1/31/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 1/31/2018
  • Destination:
  • Offer Component: No
  • Gift Card

  • Date: 1/31/2018
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Hump Day – Dinosaurs

  • Date: 1/31/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Groundhog Day

  • Date: 2/2/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Super Bowl/”The Big Game”

  • Date: 2/4/2018
  • Internal Notes: Ran poll on Twitter, but nothing for Facebook.
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Online Ordering 1

  • Date: 2/5/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 2/5/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Online Ordering Static

  • Date: 2/5/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Hidden Pizza

  • Date: 2/7/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Hump Day

  • Date: 2/7/2018
  • Description: When you're midway through the week, and the only thing keeping you going is the delicious #MellowMushroom pizza you're having for dinner! #HumpDay (search "holding on for the weekend" & add the GIF of a kid holding on to a shopping cart, dragging on the floor)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • National Pizza Day

  • Date: 2/9/2018
  • Description: Celebrate National Pizza Day and FriYAY at MM!
  • Internal Notes: Reaching PAGE FANS ONLY
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 2/9/2018
  • Destination:
  • Offer Component: No
  • National Pizza Day

  • Date: 2/9/2018
  • Description: Celebrate National Pizza Day and FriYAY at MM!
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Get in My Belly

  • Date: 2/10/2018
  • Description: When you wake up Saturday morning craving delicious #MellowMushroom munchies! #pretzelbites #wings #garlicbread #weekendvibes (search "get in my belly" & add GIF of Fat Bastard from Austin Powers)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Olympic Games 1

  • Date: 2/11/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 2/11/2018
  • Destination:
  • Offer Component: No
  • Olympic Games 1

  • Date: 2/11/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Happy Birthday Lincoln

  • Date: 2/12/2018
  • Description: Two score and four years ago, our fathers brought forth on this continent, a delicious new vision for pizza, conceived in hand-tossed dough, with fresh ingredients, and dedicated to the proposition that pizza should be bold, interesting & tasty! #HappyBirthdayLincoln (search Abe Lincoln & add Lincoln GIF with him and the boom box that says "It's History Yo")
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Mardi Gras

  • Date: 2/13/2018
  • Description: Happy Mardi Gras – Celebrate with a drink!
  • Internal Notes: Ran on Twitter but not Facebook.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Valentine’s Day

  • Date: 2/14/2018
  • Internal Notes: Reaching PAGE FANS ONLY
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 2/14/2018
  • Destination:
  • Offer Component: No
  • Valentine’s Day

  • Date: 2/14/2018
  • Description: POLL: Which holiday are you celebrating today? (Option 1: Valentine's Day, Option 2: Singles Awareness Day)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Weekend is Near

  • Date: 2/15/2018
  • Description: When you realize the weekend is almost here, and you can't wait to try a new flavor of #MellowMushroom pizza! #MattFoley #VanDownByTheRiver #SNL #PartyTime (search Thursday & add GIF of Matt Foley (Chris Farley) dancing with text that reads "You Say Thursday, We Say Friday Eve")
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Olympic Games 2

  • Date: 2/16/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 2/16/2018
  • Destination:
  • Offer Component: No
  • Olympic Games 2

  • Date: 2/16/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • NBA All-Star Game

  • Date: 2/18/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Grand Opening – Lake Charles, LA

  • Date: 2/19/2018
  • Description: Share imagery from grand opening and tag restaurant.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Presidents’ Day

  • Date: 2/19/2018
  • Description: When nothing is going to stand between you and a delicious #MellowMushroom pizza! #PresidentsDay (search Presidents Day & add GIF of president mascots racing at the ballpark)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Hump Day 2

  • Date: 2/21/2018
  • Description: Wednesday got me feelin' some kind of way! #HumpDayVibes #MellowMushroom (search Jean Claude Van Damme & add GIF of him dancing)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Olympic Games 3

  • Date: 2/22/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 2/22/2018
  • Destination:
  • Offer Component: No
  • Olympic Games 3

  • Date: 2/22/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Online Ordering Video

  • Date: 2/23/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Menu Decisions

  • Date: 2/25/2018
  • Description: Deciding between #MellowMushroom pizza or calzones... #WeekendVibes (search Batman Chin Scratch & add GIF or cartoon Batman)
  • Internal Notes: Was originally scheduled for Feb. 24
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Grand Opening – Clemson, SC

  • Date: 2/26/2018
  • Time of Day: Before Lunch
  • Description: Share grand opening photos
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Mellow App

  • Date: 2/27/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Online Ordering 3

  • Date: 2/28/2018
  • Internal Notes: Was originally scheduled for Feb. 25
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 2/28/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Online Ordering Carousel

  • Date: 2/28/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Grand Opening – Sarasota, FL

  • Date: 3/1/2018
  • Time of Day: Before Lunch
  • Description: Share grand opening photos
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Online Ordering 1*

  • Date: 3/1/2018
  • Description: Month-long online ordering conversion campaign.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/1/2018
  • Destination:
  • Offer Component: Yes
  • Online Ordering 2*

  • Date: 3/1/2018
  • Description: Month-long online ordering conversion campaign.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/1/2018
  • Destination:
  • Offer Component: Yes
  • Online Ordering 3*

  • Date: 3/1/2018
  • Description: Month-long online ordering campaign
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/1/2018
  • Destination:
  • Offer Component: Yes
  • Online Ordering 1

  • Date: 3/2/2018
  • Internal Notes: Targeting page fans only
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/2/2018
  • Destination:
  • Offer Component: Yes
  • Academy Awards

  • Date: 3/4/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/4/2018
  • Destination:
  • Offer Component: No
  • Academy Awards

  • Date: 3/4/2018
  • Description: We're more excited than Cuba Gooding accepting his Academy Award in '97 to see which stars take home the hardware tonight! #Oscars #MellowMushroom (search "cuba gooding oscars" & add corresponding GIF of him celebrating)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Animated Doodle

  • Date: 3/6/2018
  • Description: Doodle series
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/6/2018
  • Destination:
  • Offer Component: No
  • Hump Day Humor

  • Date: 3/7/2018
  • Description: Who's in need of some #HumpDayHumor? These pizza jokes will make you #ROTFL until Thursday! https://www.buzzfeed.com/newmansown/pizza-puns-you-to-add-to-your-vocabulary?utm_term=.ryAlj7Zkn#.cj4MnP5mE
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • House of Shroom

  • Date: 3/8/2018
  • Description: Highlight new products (Mellow to share imagery)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/8/2018
  • Destination:
  • Offer Component: No
  • Daylight Savings: Facebook

  • Date: 3/11/2018
  • Description: Pizza clock
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/11/2018
  • Destination:
  • Offer Component: No
  • Daylight Savings: Twitter

  • Date: 3/11/2018
  • Description: POLL: Is Daylight Saving Time a sham? (answers: yes, no)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Pi Day Offer: Facebook

  • Date: 3/12/2018
  • Description: Purchase Any Pizza & Get a Small Cheese Pizza for $3.14.* Extra ingredients are regular price. Excludes slices. Dine in or takeout. Expires 3/15/18.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/12/2018
  • Destination:
  • Offer Component: Yes
  • Pi Day Offer: Twitter

  • Date: 3/12/2018
  • Description: Purchase Any Pizza & Get a Small Cheese Pizza for $3.14.* Extra ingredients are regular price. Excludes slices. Dine in or takeout. Expires 3/15/18.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • March Madness

  • Date: 3/15/2018
  • Description: When the weekend's almost here, and all you can think about is #MarchMadness & #MellowMushroom pizza! (search "basketball fan pink shirt excited" and at GIF of big guy in pink/magenta shirt screaming with enthusiasm at a bball game)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • March Madness 1: Facebook

  • Date: 3/16/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/16/2018
  • Destination:
  • Offer Component: No
  • March Madness

  • Date: 3/16/2018
  • Description: When your #MarchMadness bracket is busted in the first round. (search "crying kid northwestern" & add GIF of young distraught bball fan in the purple Northwestern jersey or "Villanova Girl" & add GIF of crying flute player.)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Gift Card – Post a GIF

  • Date: 3/16/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • St. Patrick’s Day: Facebook

  • Date: 3/17/2018
  • Description: 4 Leaf Clover Pizza
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/17/2018
  • Destination:
  • Offer Component: No
  • St. Patrick’s Day

  • Date: 3/17/2018
  • Description: Happy St. Patrick's Day! Come by and join us for a drink! (search "St. Patrick's Day Dance" & choose appropriate GIF - there's a good one of Ron Swanson, a Celtics fan dancing, and one of two guys dancing in front of a port-a-pottie)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • March Madness 1: Twitter

  • Date: 3/18/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Online Ordering 2

  • Date: 3/19/2018
  • Description: $10 off $40 promotion.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • World of Mellow

  • Date: 3/21/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/21/2018
  • Destination:
  • Offer Component: No
  • March Madness

  • Date: 3/22/2018
  • Description: Even if your team didn't survive the first week of #MarchMadness, don't despair. Pizza cures all sports woes! (search "pizza hug" & add GIF)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • March Conversion $5 Off Static

  • Date: 3/23/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/23/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Catering

  • Date: 3/23/2018
  • Description: Mellow to provide catering creative.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/23/2018
  • Destination:
  • Offer Component: No
  • National Puppy Day

  • Date: 3/23/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: Yes
  • March Madness 2: Facebook

  • Date: 3/26/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/26/2018
  • Destination:
  • Offer Component: No
  • Artist Spotlight

  • Date: 3/27/2018
  • Description: Threds feature
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/27/2018
  • Destination:
  • Offer Component: No
  • March Madness 2: Twitter

  • Date: 3/27/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Mellow OLO

  • Date: 3/28/2018
  • Description: OLO commercial
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Baseball Opening Day

  • Date: 3/29/2018
  • Description: It's the return of Opening Day – all 30 clubs will open today!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/29/2018
  • Destination:
  • Offer Component: No
  • Baseball Opening Day

  • Date: 3/29/2018
  • Description: Batter up! Grab your gloves and bats and let's play some baseball! #MLBOpeningDay
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Pizza Variety

  • Date: 3/30/2018
  • Description: Highlight the many pizza options at Mellow
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 3/30/2018
  • Destination:
  • Offer Component: No
  • House of Shroom

  • Date: 4/2/2018
  • Description: Spring Line
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/2/2018
  • Destination:
  • Offer Component: No
  • March Madness

  • Date: 4/2/2018
  • Description: POLL: Which pizza are you ordering to eat while watching the National Championship? #MarchMadness (Option 1: Mighty Meaty, Option 2: Funky Q. Chicken, Option 3: Pacific Rim, Option 4: Other)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Masters

  • Date: 4/5/2018
  • Description: 2018 Masters Tournament. "Mellow @ The Movies" theme. Happy Gilmore clip.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/5/2018
  • Destination:
  • Offer Component: No
  • Kelly & Ryan Seacrest Shoutout

  • Date: 4/5/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Masters

  • Date: 4/6/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • National Beer Day

  • Date: 4/7/2018
  • Description: Grab a beer to celebrate National Beer Day! Cinemagraph of an endless beer. Mellow to confirm if a specific promotion is applicable.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/7/2018
  • Destination:
  • Offer Component: No
  • National Beer Day

  • Date: 4/7/2018
  • Description: How are you going to celebrate National Beer Day? C'mon down to #MellowMushroom for a pint of your favorite brew. #DrinkResponsibly (search beer & add GIF of guy carrying tray full of beer)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Pizza Perspective

  • Date: 4/8/2018
  • Description: 360º video of pizza!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/8/2018
  • Destination:
  • Offer Component: No
  • Wrestlemania

  • Date: 4/8/2018
  • Description: Who's ready for @Wrestlemania tonight? #MellowMushroom #BodySlam #OffTheTopRope (search "brock lesnar wrestlemania" & add the GIF that zooms in on his excited/crazy face)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Online Ordering 1*

  • Date: 4/9/2018
  • Description: Month-long online ordering conversion campaign - $10 OFF $30
  • Internal Notes: Test campaign between General Audience and Prizm segments
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/9/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Online Ordering 2*

  • Date: 4/9/2018
  • Description: Month-long online ordering conversion campaign. $10 off $30
  • Internal Notes: Test campaign - Gen. Audience vs. Prizm segments
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/9/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Animated Doodle

  • Date: 4/10/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Hump Day

  • Date: 4/11/2018
  • Description: The feeling you get when halfway through the week. #HumpDay (search kip & add GIF of kip from "Napoleon Dynamite" doing "yes" motion)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • $4.20 Lunch Special

  • Date: 4/11/2018
  • Description: Mellow to provide artwork. Paid post only – due to several stores opting out.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Catering

  • Date: 4/13/2018
  • Description: Promoting graduation catering
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/13/2018
  • Destination:
  • Offer Component: No
  • NBA Playoffs

  • Date: 4/14/2018
  • Description: When you realize it's time for the @NBA Playoffs! (search steph curry dance & add GIF of steph dancing (kind of huluing))
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • 420Fest

  • Date: 4/16/2018
  • Description: Elizabeth & Tonya to provide creative. Paid post only (in select markets provided by Mellow).
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/16/2018
  • Destination:
  • Offer Component: No
  • Mellow Out Moment

  • Date: 4/16/2018
  • Description: Video
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Tax Relief

  • Date: 4/17/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Appetite Animation

  • Date: 4/18/2018
  • Description: Tabletop beauty shots of food videography. Product focus.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/18/2018
  • Destination:
  • Offer Component: No
  • Animated Doodle

  • Date: 4/21/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/21/2018
  • Destination:
  • Offer Component: No
  • Earth Day

  • Date: 4/22/2018
  • Description: https://mellowmushroom.com/food-philosophy/

    Share from website (feel free to shorten): Our famous brown pizza box is actually the greenest pizza box in the country. It has a negative carbon footprint and is made from 100% recycled material. But that’s not all: our brown napkins, paper towels, and tissues are also made from 100% recycled products, and our paper cups are recyclable and made from rapidly renewable resources. We print everything with environmentally friendly soy ink. Now that’s good karma!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/22/2018
  • Destination:
  • Offer Component: No
  • Earth Day

  • Date: 4/22/2018
  • Description: https://mellowmushroom.com/food-philosophy/

    Share from website (feel free to shorten): Our famous brown pizza box is actually the greenest pizza box in the country. It has a negative carbon footprint and is made from 100% recycled material. But that’s not all: our brown napkins, paper towels, and tissues are also made from 100% recycled products, and our paper cups are recyclable and made from rapidly renewable resources. We print everything with environmentally friendly soy ink. Now that’s good karma!
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Thank You Bake Bus

  • Date: 4/23/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Craft Cocktails

  • Date: 4/23/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Pizza Variety

  • Date: 4/26/2018
  • Description: Highlight the many pizza options at Mellow. Video carousel showing options.
  • Internal Notes: Originally scheduled to run on 4/24
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/26/2018
  • Destination:
  • Offer Component: No
  • Pretzel Day

  • Date: 4/26/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Draft

  • Date: 4/27/2018
  • Description: "Pizza in Places" theme
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/27/2018
  • Destination:
  • Offer Component: No
  • NFL Draft

  • Date: 4/27/2018
  • Description: "Pizza in Places" theme
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Monday Blues

  • Date: 4/30/2018
  • Description: Shake off the Monday blues. It's time for some #MellowMushroom. (add pizza beauty shot)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Online Ordering 1

  • Date: 5/1/2018
  • Description: Month-long conversion campaign (paid only, not posted organically). Promotion provided by Mellow (TBD). Exclude: Jacksonville, Lake Charles, Macon, Warner Robins, Mount Dora & Fleming Island.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/1/2018
  • Destination:
  • Offer Component: Yes
  • Online Ordering 2

  • Date: 5/1/2018
  • Description: Month-long conversion campaign (paid only, not posted organically). Promotion provided by Mellow (TBD). Exclude: Jacksonville, Lake Charles, Macon, Warner Robins, Mount Dora & Fleming Island.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/1/2018
  • Destination:
  • Offer Component: Yes
  • Online Ordering

  • Date: 5/1/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Mellow Out Moment

  • Date: 5/1/2018
  • Description: Mellow out with Kosmic Karma. Feta, mozzarella, spinach, tomatoes, and a groovy pesto swirl. Link: http://app.wipster.io/Review/Cc1yEgBzx5iHxjKKqK78CtGpmLNVwWbiBuz8NhDcQ0PDc3MSDQ
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Win a MM Gift Card

  • Date: 5/3/2018
  • Description: This post will target teachers in honor of National Teacher Day on 5/8. The post will encourage teachers to comment on which grade they teach. A winner will be selected 5/8. Gift card amount TBD.
  • Internal Notes: Target teachers on FB
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/3/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Star Wars Day

  • Date: 5/4/2018
  • Description: May the fourth be with you! (Mel illustration)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Star Wars Day

  • Date: 5/4/2018
  • Description: The force is strong with #MellowMushroom pizza! #MayTheFourthBeWithYou (add GIF: search "star wars pizza" and use GIF of Darth Vader using the force to take pizza out of Han Solo's hand)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Cinco de Mayo

  • Date: 5/5/2018
  • Description: Highlight the RB Margarita! Happy Cinco de Mayo!
  • Internal Notes: Target General Audience
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/5/2018
  • Destination:
  • Offer Component: No
  • Cinco de Mayo

  • Date: 5/5/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: Yes
  • Catering

  • Date: 5/7/2018
  • Description: $25 off $100 – Cater your graduation party
  • Internal Notes: Target Catering Audience
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/7/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Guitars Not Guns

  • Date: 5/7/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Up On A Tuesday

  • Date: 5/8/2018
  • Description: 5/8 - There's no better way to go up on Tuesday than with #MellowMushroom pizza! (add GIF: search "going up on a Tuesday")
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • National Teacher Day

  • Date: 5/8/2018
  • Description: Happy National Teacher Day! Select a teacher from 5/3 post.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • National Teacher Day

  • Date: 5/8/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: Yes
  • Slice Art

  • Date: 5/10/2018
  • Description: GIF: https://peoplewhothink.com/downloads/Mellow/April/sliceart.html
  • Internal Notes: Target General Audience
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/10/2018
  • Destination:
  • Offer Component: No
  • Weekend Vibes

  • Date: 5/12/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Mother’s Day

  • Date: 5/13/2018
  • Description: Concept: Edible Arrangement Pizza for Mother's Day (static or video). Links to OLO Landing Page.
  • Internal Notes: Target General Audience
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/13/2018
  • Destination:
  • Offer Component: No
  • Pizza/Mom Poll

  • Date: 5/13/2018
  • Description: [POLL] What do you love more?
    Option 1 - My mom
    Option 2 - pizza
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Mother’s Day

  • Date: 5/13/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Grand Opening: Cartersville, GA

  • Date: 5/15/2018
  • Description: Share new store grand opening photos
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Online Ordering

  • Date: 5/16/2018
  • Description: (Generic online ordering post – no offer – order online at https://mellowmushroom.com/order-online/)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Hump Day

  • Date: 5/16/2018
  • Posted By:
  • Created By:
  • Platform: Instagram, Twitter
  • Destination:
  • Offer Component: Yes
  • National Pizza Party Day

  • Date: 5/18/2018
  • Description: National Pizza Party Day! Order Mellow Mushroom for your party!
  • Internal Notes: Target General Audience
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/18/2018
  • Destination:
  • Offer Component: No
  • National Pizza Party Day

  • Date: 5/18/2018
  • Description: It's a party, it's a party, it's a party...with #MellowMushroom pizza! Grab some today to celebrate #NationalPizzaPartyDay #Waka. (add GIF: search pizza party Joey & add Joey from friends)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Sunday Scaries

  • Date: 5/20/2018
  • Description: Shake off those Sunday scaries and order Mellow online! https://mellowmushroom.com/order-online/
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Appetite Animation 2

  • Date: 5/22/2018
  • Description: Appetite Animation – Video highlight product with illustrations. Pretzel, Wings, Pizza shot from March video shoot.
  • Internal Notes: Target General Audience
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/22/2018
  • Destination:
  • Offer Component: No
  • Grand Opening

  • Date: 5/22/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: Yes
  • World Turtle Day

  • Date: 5/23/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Memorial Day/3 Day Weekend

  • Date: 5/25/2018
  • Description: Mellow Not Mellow (comparison video)
  • Internal Notes: Target General Audience
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/25/2018
  • Destination:
  • Offer Component: No
  • Memorial Day/3 Day Weekend

  • Date: 5/25/2018
  • Description: Who's ready for summer? Bust out the sunglasses and swim trunks and enjoy the long weekend with friends, family and some delicious pizza! #SummerTime #MellowMushroom
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Free Friday

  • Date: 5/25/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: Yes
  • Memorial Day

  • Date: 5/28/2018
  • Description: Organic post – Mellow Mushroom honors those who have lost their lives serving our country.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Memorial Day

  • Date: 5/28/2018
  • Description: "Mellow Mushroom remembers those who have lost their lives serving our country." Use American Flag emoji
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Memorial Day

  • Date: 5/28/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: Yes
  • House of Shroom

  • Date: 5/29/2018
  • Description: Thred's GIF – Link to HouseOfShroom.com
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/29/2018
  • Destination:
  • Offer Component: No
  • NBA Finals

  • Date: 5/31/2018
  • Description: When you try to emulate your favorite players in the #NBAFinals... (add GIF: search "basketball" and add the GIF of guy jumping on trampoline and falling.)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Throwback Thursday

  • Date: 5/31/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Online Ordering Conversion A

  • Date: 6/1/2018
  • Description: Static online ordering conversion campaign optimizing for Online Ordering landing page views (Offer Redemption: $10 Off $30 Purchase).
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/1/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Online Ordering Conversion B

  • Date: 6/1/2018
  • Description: Static online ordering conversion campaign optimizing for Online Ordering landing page views (Offer Redemption: $10 Off $30 Purchase).
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/1/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Weekend Eats

  • Date: 6/3/2018
  • Description: When you realize the weekend's almost over and you haven't eaten any #MellowMushroom pizza. #SundayScaries (add GIF: search "oh no kermit" and add GIF of kermit the frog shaking his head)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • National Cheese Day/Appetite Animation

  • Date: 6/4/2018
  • Description: Appetite Animation video – showing cheese pull with illustrations.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/4/2018
  • Destination:
  • Offer Component: No
  • Grand Opening – Chantilly, VA

  • Date: 6/5/2018
  • Description: Share grand opening photos
  • Internal Notes: did not run on Twitter
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Slice Art

  • Date: 6/6/2018
  • Description: Illustrated from an aerial view, the artwork will show a pool party. The pool will be shaped in the letters of "MELLOW." The illustration will include pizza rafts, beach balls and other pool party fun.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/6/2018
  • Destination:
  • Offer Component: No
  • Weekend Plans

  • Date: 6/8/2018
  • Description: POLL: What are you doing this weekend? (Option 1: Enjoying the great outdoors, Option 2: Binge watching my favorite show Option 3: Chores, Option 4: Eating crazy amounts of pizza!)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Best Friend Day

  • Date: 6/8/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • App Download

  • Date: 6/11/2018
  • Description: Download the Mellow Mushroom App to receive an exclusive Father’s Weekend Day offer on June 14th.
  • Internal Notes: Objective is app downloads and Measure of Success is total number of downloads.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/11/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • World Cup

  • Date: 6/14/2018
  • Description: Soccer's biggest event is here! Who's excited about the #WorldCup? #BeautifulGame #BeautifulPizza #MellowMushroom (add GIF: search "soccer" and add big guy scoring a backward goal)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Summer Lovin’ Video

  • Date: 6/14/2018
  • Description: Promote Summer Lovin'. Client to provide artwork for use. URL link to OLO landing page.


  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/14/2018
  • Destination:
  • Offer Component: No
  • U.S. Open

  • Date: 6/15/2018
  • Description: When you and the squad are pumped about watching the U.S Open this weekend! (add GIF: search "golf" and add Will Smith and friends dancing on golf course GIF)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Makin’ Mellow

  • Date: 6/15/2018
  • Description: This video will showcase menu items, process and ingredients. Using inspiration from the Mellow TV ad the shots will be quick, appetizing and showcase the authenticity of the brand.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/15/2018
  • Destination:
  • Offer Component: No
  • Father’s Day

  • Date: 6/17/2018
  • Description: Static image – include a "Dad Joke."
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/17/2018
  • Destination:
  • Offer Component: No
  • Father’s Day

  • Date: 6/17/2018
  • Description: POLL: In honor of Father's Day, who is your favorite all-time TV dad? (option 1: Danny Turner, Option 2: Philip Banks, Option 3: Homer Simpson, Option 4: Other)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Online Ordering

  • Date: 6/18/2018
  • Description: General online ordering static. (No Offer)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/18/2018
  • Destination:
  • Offer Component: No
  • Hump Day

  • Date: 6/20/2018
  • Description: It's Hump Day, y'all! How are you celebrating? #MellowMushroom #RaiseTheRoof (add GIF: search "office party" and add GIF of Michael & Dwight from the office 'raising the roof')
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Summer Drinks

  • Date: 6/21/2018
  • Description: Share summer drink specials. Mellow to provide assets. 21+ audience only.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/21/2018
  • Destination:
  • Offer Component: No
  • Festival Fun

  • Date: 6/23/2018
  • Description: The creative will highlight festival season with Bonnaroo kicking off this weekend. Fridge may even utilize footage from Forecastle to showcase a generic festival scene.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/23/2018
  • Destination:
  • Offer Component: No
  • Grand Opening – Clemson, SC

  • Date: 6/25/2018
  • Description: Share grand opening photos
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Monday Blues

  • Date: 6/25/2018
  • Description: Monday got you down? Come try some delicious #MellowMushroom munchies and start the week off right! #pretzelbites #meatballtrio #garliccheesebread
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • House of Shroom

  • Date: 6/26/2018
  • Description: House of Shroom highlight (static or GIF) targeting HOS audience.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/26/2018
  • Destination:
  • Offer Component: No
  • Summer Poll

  • Date: 6/28/2018
  • Description: POLL: What's your favorite summer way to cool down? (Option 1, pool, Option 2, the beach, Option 3, dancing in the sprinklers Option 4, lots of water)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Online Ordering

  • Date: 6/29/2018
  • Description: General online ordering static. (No Offer) URL linking to OLO landing page.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/29/2018
  • Destination:
  • Offer Component: No
  • Wimbledon Championships

  • Date: 7/2/2018
  • Description: When you're trying to act suave while playing tennis with your friends. #Wimbledon #NothingToSeeHere #MellowMushroom (add GIF: search "tennis" and add kid falling down on the tennis court while retrieving the ball)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • 4th of July

  • Date: 7/4/2018
  • Description: Independence Day movie clip (with pizza inserted into it).
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/4/2018
  • Destination:
  • Offer Component: No
  • 4th of July

  • Date: 7/4/2018
  • Description: The feeling you get when your friends have pizza at the Fourth of July party! #America #IndependenceDay #HumpDay #MellowMushroom (add GIF: search "independence day" and add will ferrell waving flag saying U-S-A, U-S-A!)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Online Ordering Conversion

  • Date: 7/5/2018
  • Description: Mellow to provide offer redemption details. Fridge to test Mellow's general audience vs. a customer list from OLO.

    Atlanta will be excluded (because of Paws for Pizza post) along with Jacksonville, Lake Charles, Macon, Warner Robins and Mount Dora.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/5/2018
  • Destination:
  • Offer Component: Yes
  • Paws for Pizza Conversion (Georgia Only)

  • Date: 7/5/2018
  • Description: Using the store visits objective, Fridge will promote the Paws for Pizza campaign, targeting Mellow's audience and animal advocates/lovers.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/5/2018
  • Destination:
  • Offer Component: No
  • World Cup Final

  • Date: 7/7/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/7/2018
  • Destination:
  • Offer Component: No
  • Monday Poll

  • Date: 7/9/2018
  • Description: POLL: What could make Mondays less terrible? (option 1: Funny Animal Videos, option 2: Hilarious Memes, option 3: Justin Timberlake, option 4: Mellow Mushroom Pizza)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Hidden Pizza

  • Date: 7/9/2018
  • Description: Hidden pizza concept (find the pizza slices within artwork)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/9/2018
  • Destination:
  • Offer Component: No
  • The App

  • Date: 7/9/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Forecastle Festival

  • Date: 7/11/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Friyay!

  • Date: 7/13/2018
  • Description: Rolling into the weekend like... (add GIF of napoleon dynamite dancing)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Drink Promotion

  • Date: 7/13/2018
  • Description: Highlight Mellow's July drink promotion.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • House of Shroom

  • Date: 7/15/2018
  • Description: Fridge will develop a video showing a combination of lifestyle footage and House of Shroom products. The video will have lots of bright colors and even utilize House of Shroom's Instagram photos for brand cohesion.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/15/2018
  • Destination:
  • Offer Component: No
  • World Cup Finals

  • Date: 7/15/2018
  • Description: POLL: The #World Cup Finals are here! Who ya got? (option 1 - Team A, option 2: Team B)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • House of Shroom

  • Date: 7/15/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Sarasota, FL Grand Opening

  • Date: 7/16/2018
  • Description: Mellow to post photos from grand opening.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Salad Randomizer

  • Date: 7/20/2018
  • Description: Fridge will develop a fast-moving video that will list different ingredients in a slideshow format. The post copy will ask users to take a screenshot of the video to see what salad it predicts for them! The video will highlight the variety of salad combinations Mellow has to offer (especially during summer).
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/20/2018
  • Destination:
  • Offer Component: No
  • Order Online!

  • Date: 7/22/2018
  • Description: Relax! It's the weekend – order online now! https://mellowmushroom.com/order-online/
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Shark Week

  • Date: 7/24/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/24/2018
  • Destination:
  • Offer Component: Yes
  • Online Ordering

  • Date: 7/25/2018
  • Description: Online offering static post (no offer). CTA – Order Online at MellowMushroom.com/Order-Online
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Summer

  • Date: 7/26/2018
  • Description: Summer, summer, summertime! Time to sit back and unwind...with #MellowMushroom pizza! #FreshPrince #ThursdayThoughts (add GIF: search "fresh prince summer" and add will smith and DJ jazzy chillin on a sunny day)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Mellow Out Moment

  • Date: 7/30/2018
  • Description: Mellow Out – It's Monday.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/30/2018
  • Destination:
  • Offer Component: No
  • Fort Myers, FL Grand Opening

  • Date: 7/31/2018
  • Description: Mellow to post photos from grand opening.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Try Something New!

  • Date: 7/31/2018
  • Description: What #MellowMushroom pizza have you been wanting to try but haven't yet? Go on, try it!
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Brand Awareness A/B Test – Online Ordering (8/1-9/30)

  • Date: 8/1/2018
  • Description: A Targeting parameters: General Mellow Audience
    B Targeting parameters: Mellow Online Ordering Database
    [insert version C in September]
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 8/1/2018
  • Destination:
  • Offer Component: No
  • Back to School

  • Date: 8/1/2018
  • Description: Concept: Back to school concept
    Dates: July 30-August 23
    Objective: Increase store visits
    Creative: Fridge to provide two mock-ups


  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 8/1/2018
  • Destination:
  • Offer Component: No
  • Brand Awareness – Online Ordering (8/1-9/30)

  • Date: 8/1/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Flight Start Date: 8/1/2018
  • Destination:
  • Offer Component: No
  • Back to School

  • Date: 8/1/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Dog Days of Summer

  • Date: 8/2/2018
  • Description: If the dog days of summer were based on an actual dog breed, which one would it be? (add GIF, search dogs question and add gif of puppies with question marks over their heads)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • International Beer Day

  • Date: 8/3/2018
  • Description: Celebrate International Beer Day with the squad after work with our favorite imported beers – Guinness, Stella, Dos Equis, Heineken, Pacifico and Corona Extra. #InternationalBeerDay #MellowMushroom
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • International Beer Day

  • Date: 8/3/2018
  • Description: Celebrate International Beer Day at Mellow Mushroom with our favorite imported beers – Guinness, Stella, Dos Equis, Heineken, Pacifico and Corona Extra. #InternationalBeerDay #Mellow

  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 8/3/2018
  • Destination:
  • Offer Component: No
  • Mellow Monday

  • Date: 8/6/2018
  • Description: Got a bad case of the Mondays? Come by the nearest #MellowMushroom, and let us cheer you up with our delicious pizza and munchies! #OneDayCloserToFriday (add GIF, search "office space mondays" and add somebody got a case of the mondays? gif)
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • New School Year Poll

  • Date: 8/13/2018
  • Description: Poll: Parents, what’s your back to school mood? (option 1: Sad, summer’s over, Option 2: Glad, time to celebrate at Mellow Mushroom, Option 3: Tired, School shopping’s hard
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Mellow POPs

  • Date: 8/14/2018
  • Description: Concept: Promote Mellow's new POPs
    Details: Mellow to provide assets
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Hump Day

  • Date: 8/15/2018
  • Description: It’s #HumpDay, ready for Mellow and an RB Margarita? (add GIF, search "head bob" and use the Night at the Roxbury guys)

  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • #TBT

  • Date: 8/16/2018
  • Description: In honor of #ThrowbackThursday, tell us your favorite #MellowMushroom memories!
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Sangria

  • Date: 8/17/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • HOS Summer Collection

  • Date: 8/23/2018
  • Description: Promote House of Shroom's new collection and discount offer. Mellow to provide photography, discount details and email list (for targeting purposes).
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 8/23/2018
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Sangria 2

  • Date: 8/24/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Mellow Pops Poll

  • Date: 8/25/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: Yes
  • National Dog Day

  • Date: 8/26/2018
  • Description: Concept: Share an image of your pup and one lucky winner (at random) will receive a Mellow Mushroom gift card.
    Details: Mellow to provide creative assets
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Grand Opening – Fort Myers, FL

  • Date: 8/27/2018
  • Description: Share grand opening photos
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Country Club

  • Date: 8/28/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Oktoberfest Promotion

  • Date: 8/29/2018
  • Description: Oktoberfest Promotion – Mellow to provide details
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • California Club

  • Date: 8/29/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Chicken Salad

  • Date: 8/30/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Sangria

  • Date: 8/31/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Sangria 3

  • Date: 8/31/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Happy Labor Day

  • Date: 9/3/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Sandwich Feature

  • Date: 9/4/2018
  • Description: Highlight Mellow's new sandwiches.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 9/4/2018
  • Destination:
  • Offer Component: No
  • National Cheese Pizza Day

  • Date: 9/5/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • NFL Opener (Corporate & Store Posts)

  • Date: 9/6/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • NFL Opener

  • Date: 9/6/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Sangria

  • Date: 9/7/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Feed Football Fans

  • Date: 9/7/2018
  • Description: Video
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • National Beer Lovers Day

  • Date: 9/7/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • College Football

  • Date: 9/8/2018
  • Description: General football messaging (tailgate, homegate or watch at bar).
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Grandparents Day

  • Date: 9/9/2018
  • Description: Theme: Thank you to all the grandparents out there
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Grandparents Day

  • Date: 9/9/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football 1

  • Date: 9/9/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football 2

  • Date: 9/9/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football 3

  • Date: 9/9/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football 4

  • Date: 9/9/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football 5

  • Date: 9/9/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football 6

  • Date: 9/9/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football 7

  • Date: 9/9/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football

  • Date: 9/10/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • NFL Football

  • Date: 9/10/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • NFL Football

  • Date: 9/11/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Mellow POP

  • Date: 9/12/2018
  • Description: Cool off with new Mellow POP in Pink Lemonade, Strawberry Mango and Caramel Sea Salt
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Mellow POP

  • Date: 9/12/2018
  • Description: Cool off with new Mellow POP in Pink Lemonade, Strawberry Mango and Caramel Sea Salt
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Date: 9/13/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Octoberfest

  • Date: 9/14/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Friday Night Football

  • Date: 9/14/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • College Football

  • Date: 9/15/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football

  • Date: 9/16/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • NFL Football

  • Date: 9/16/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football 2

  • Date: 9/16/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • NFL Football

  • Date: 9/17/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • National Cheeseburger Day

  • Date: 9/18/2018
  • Description: Highlight BYOB & Ritz Burger
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Oktoberfest: Store Post

  • Date: 9/19/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Hump Day

  • Date: 9/19/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • National Pepperoni Pizza Day

  • Date: 9/20/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • National Pepperoni Day

  • Date: 9/20/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Sangria

  • Date: 9/21/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • First Day of Fall

  • Date: 9/22/2018
  • Description: What's your favorite fall indulgence?
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • College Football

  • Date: 9/22/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • College Football 2

  • Date: 9/22/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • NFL Football

  • Date: 9/23/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • NFL Football

  • Date: 9/23/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • NFL Football

  • Date: 9/24/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • NFL Football

  • Date: 9/27/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • National Drink A Beer Day

  • Date: 9/28/2018
  • Description: Round up the crew and come grab a pint on National Drink Beer Day! #MellowMushroom.
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • Octoberfest

  • Date: 9/28/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • College Football

  • Date: 9/29/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • College Football

  • Date: 9/29/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • NFL Football

  • Date: 9/30/2018
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: No
  • Meatless Monday & World Vegetarian Day

  • Date: 10/1/2018
  • Description: Highlight Veg Out and Mellow's many vegetarian ingredients.
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • National Pizza Month Brand Awareness Campaign

  • Date: 10/1/2018
  • Description: This campaign will run the month of October to increase brand awareness and reach regarding National Pizza Month.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 10/1/2018
  • Destination:
  • Offer Component: No
  • Sandwich Feature

  • Date: 10/2/2018
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 10/2/2018
  • Destination:
  • Offer Component: No
  • Funky Q. Chicken

  • Date: 10/3/2018
  • Description: Highlight Funky Q. Chicken specialty pie. Utilize campaign, hashtag and product description.
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Pacific Rim

  • Date: 10/4/2018
  • Description: Highlight Pacific Rim specialty pie. Utilize campaign, hashtag and product description.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Football

  • Date: 10/6/2018
  • Description: Share :30 football video
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Flight Start Date: 10/6/2018
  • Destination:
  • Offer Component: No
  • Meatless Monday – Kosmic Karma

  • Date: 10/8/2018
  • Description: Highlight: Kosmic Karma pizza for Meatless Monday and National Pizza Month
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Grand Opening – Williamsburg, VA

  • Date: 10/10/2018
  • Description: MM to share grand opening photos on the corporate page.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • National Sausage Pizza Day

  • Date: 10/11/2018
  • Description: Highlight Mellow's sausage pizza. Mellow to send additional information regarding the ingredient.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • House Special

  • Date: 10/12/2018
  • Description: Highlight House Special specialty pie. Utilize campaign, hashtag and product description.
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Flight Start Date: 10/12/2018
  • Destination:
  • Offer Component: No
  • National Mushroom Day

  • Date: 10/15/2018
  • Description: Highlight: Holy Shiitake pizza and Mel
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Football

  • Date: 10/18/2018
  • Description: Share football video (social 2)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 10/18/2018
  • Destination:
  • Offer Component: No
  • Information Overload Day

  • Date: 10/20/2018
  • Description: Mellow Mushroom has over TWO TRILLION pizza combinations!
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Octoberfest

  • Date: 10/21/2018
  • Description: Octoberfest at Mellow Mushroom. Highlight Sierra Nevada and Sam Adams specials. Mellow to provide Fridge with photography.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 10/21/2018
  • Destination:
  • Offer Component: No
  • Meatless Monday – Great White

  • Date: 10/22/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Buffalo Chicken

  • Date: 10/24/2018
  • Description: Highlight Buffalo Chicken specialty pie. Utilize campaign, hashtag and product description.
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Flight Start Date: 10/24/2018
  • Destination:
  • Offer Component: No
  • Grand Opening – Beaumont, TX

  • Date: 10/24/2018
  • Description: MM to share grand opening photos on the corporate page.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Football

  • Date: 10/27/2018
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Meatless Monday – Cheese

  • Date: 10/29/2018
  • Description: Highlight Mellow's classic cheese pizza
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Halloween – Mighty Meaty

  • Date: 10/31/2018
  • Description: Utilize photography from last year's shoot
  • Posted By:
  • Created By:
  • Platform: Facebook, Twitter
  • Destination:
  • Offer Component: No
  • Salad Feature

  • Date: 1/15/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 1/15/2019
  • Destination:
  • Offer Component: No
  • King Cake Promotion

  • Date: 1/21/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 1/21/2019
  • Destination:
  • Offer Component: No
  • The Big Game

  • Date: 1/22/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 1/22/2019
  • Destination:
  • Offer Component: No
  • Gumbo Highlight

  • Date: 1/29/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 1/29/2019
  • Destination:
  • Offer Component: No
  • TIP Boosted Post – Tickets

  • Date: 2/6/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • TIP Boosted Post

  • Date: 2/8/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Shane & Stacey Story

  • Date: 2/11/2019
  • Description: Valentine's day related content
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 2/11/2019
  • Destination:
  • Offer Component: No
  • TIP Boosted Post

  • Date: 2/11/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Customer Review Highlight

  • Date: 2/13/2019
  • Description: We’ll review The Lost Cajun’s positive online reviews and select one comment that typifies your outstanding customer experience and utilize it to create a post.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 2/13/2019
  • Destination:
  • Offer Component: No
  • TIP Boosted Post

  • Date: 2/13/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • TIP Boosted Post

  • Date: 2/13/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • TIP Boosted Post

  • Date: 2/15/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • National Cafe au Lait Day

  • Date: 2/17/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • TIP Boosted Post

  • Date: 2/18/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Cajun Education

  • Date: 2/20/2019
  • Description: Since many of the items on your menu are not familiar to diners outside of Cajun country, we’ll create a “Cajun Education” post to help people understand the ingredients, pronunciation and tasty benefits of menu items….examples might include beignets, jambalaya or gumbo.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 2/20/2019
  • Destination:
  • Offer Component: No
  • TIP Boosted Post

  • Date: 2/20/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Online Ordering

  • Date: 2/21/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 2/21/2019
  • Destination:
  • Offer Component: Yes
  • Shane’s Lunch Bunch

  • Date: 2/25/2019
  • Description: Sandwich feature
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 2/25/2019
  • Destination:
  • Offer Component: No
  • Online Ordering

  • Date: 3/1/2019
  • Description: Skip the line, order online! Shane’s slow-smoked BBQ is now available at your fingertips! Visit shanes.alohaorderonline.com to place your order. *Participating locations only

    Link: order.shanesribshack.com
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Brisket LTO

  • Date: 3/4/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 3/4/2019
  • Destination:
  • Offer Component: No
  • Wait & Win Teaser

  • Date: 3/4/2019
  • Description: Caption: We can't wait to see who will soon be announced the winner of Shane's Rib Shack9th Annual Wait & Win Giveaway! The Grand Prize winner will be driving home in an Allan Vigil Ford built 2018 F-150 Lariat 4X4 Truck. Best of luck to all those who have entered!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Mardi Gras

  • Date: 3/5/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 3/5/2019
  • Destination:
  • Offer Component: No
  • Wait & Win Teaser

  • Date: 3/6/2019
  • Description: Caption: IT'S ALMOST HERE! Shaniacs, we will be announcing the Grand Prize winner of our 9th Annual Wait & Win Giveaway THIS Friday, March 8th, so stay tuned on Friday for time details for the reveal! The winner will be driving home in an Allan Vigil Ford built 2018 F-150 Lariat 4x4 Truck. Best of luck to all those who have entered.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Seafood/Lent Highlight

  • Date: 3/7/2019
  • Description: Promote TLC's seafood menu items – especially relevant during Lent.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 3/7/2019
  • Destination:
  • Offer Component: No
  • Wait & Win Reveal

  • Date: 3/8/2019
  • Description: Congratulations to our 9th Annual Wait & Win Grand Prize Winner, Renee! Renee is a loyal customer to the Shane's location on Hwy. 20 W. in McDonough, Georgia.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Brisket

  • Date: 3/11/2019
  • Description: It’s back!... Shane’s very own Slow-Smoked Beef Brisket. NOW, for a limited time only, bite into our mouthwatering Beef Brisket Sandwich, Smothered Brisket Sandwich, or Brisket Plate when you visit your local Shack!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Wing Wednesday

  • Date: 3/12/2019
  • Description: It’s okay to pretend it’s #WingWednesday! We won’t tell!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • W&W Video

  • Date: 3/14/2019
  • Description: Rachel to provide video assets
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 3/14/2019
  • Destination:
  • Offer Component: No
  • Pi Day

  • Date: 3/14/2019
  • Description: Title: National Pi DayCaption: Happy #PiDay, Shaniacs! We have a NEW Brain Teaser for you this year! Solve for your chance to win a $25 gift card! Comment with your answer below. The random winner will be announced on 3.14 at 11:59PM EST.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Online Ordering

  • Date: 3/15/2019
  • Description: Save time, order online!
    Visit shanes.alohaorderonline.com to place your order. *Participating locations only.

    Link: order.shanesribshack.com
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Brisket

  • Date: 3/17/2019
  • Description: Title: Brisket
    Caption: Ever wonder how Shane’s Rib Shack could get any better? Well… NOW, for a limited time only, stop in and enjoy the slow, hickory-smoked Beef Brisket Sandwich or Plate!

    Link to Image:
    https://www.dropbox.com/s/svpusc6ce23mtfp/SHANE-0829_Brisket_Facebook3_prf1.jpg?dl=0

  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • March Madness

  • Date: 3/19/2019
  • Description: Title: March Madness Begins (*Ends 4/8)
    Caption: Shane’s Catering Packages = Slam Dunk Deals! #MunchMadness #ShanesCaters
    Link to Image: www.dropbox.com/s/ns91g857ylae5q3/3-19-19.jpg?dl=0
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Behind the Scenes w/ Shane Video – Pork Butt

  • Date: 3/20/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 3/20/2019
  • Destination:
  • Offer Component: No
  • First Day of Spring

  • Date: 3/20/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • National French Bread Day

  • Date: 3/21/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Half Chicken

  • Date: 3/21/2019
  • Description: Title: Half Chicken
    Caption: Now that’s what we call a ‘Spring’ Chicken!
    Link to Image: www.dropbox.com/s/bh9w9edwp2jdvc9/3-21-19.jpg?dl=0
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Brand Awareness

  • Date: 3/22/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 3/22/2019
  • Destination:
  • Offer Component: No
  • Shack Wrap

  • Date: 3/26/2019
  • Description: Title: Shack Wrap
    Caption: A lunchtime favorite, the #ShackWrap! Try one today!
    Link to Image: www.dropbox.com/s/kfhf505imih79i5/3-26-19.jpg?dl=0
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • MLB Opening Day

  • Date: 3/28/2019
  • Description: Title: MLB Opening Day
    Caption: Hit a Home Run with Shane’s BBQ! #OpeningDay
    #officialBBQofGameDay
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Brisket LTO

  • Date: 4/1/2019
  • Description: This is NOT an April Fool’s Joke! Now serving slow, hickory-smoked Beef Brisket! Available at your local Shack until April 30th!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Online Ordering

  • Date: 4/2/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 4/2/2019
  • Destination:
  • Offer Component: No
  • Grand Opening

  • Date: 4/2/2019
  • Description: Things are heatin’ up at the Steele Creek Outlets in Charlotte, NC! Congratulations on your #GrandOpening!
    (Include Steele Creek Shack Grand Opening event photos from Craig)
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Seafood Friday

  • Date: 4/5/2019
  • Description: Highlight seafood menu items during Lent
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Online Ordering

  • Date: 4/5/2019
  • Description: Mood heading into the weekend. (happy emoji) Click the link to place your Online Order now! *Available at participating Shacks. #repost @chrsmcgwn
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • National Beer Day

  • Date: 4/7/2019
  • Description: Highlight TLC's beer selection – including a Louisiana favorite, Abita Beer.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • March Madness

  • Date: 4/7/2019
  • Description: Who will WIN the Championship Game? Take your guess on the FINAL SCORE! The Shaniac who is closest, will score a Shane’s gift card and swag bag! *Contest closes 4/8 at tip-off.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • March Madness

  • Date: 4/8/2019
  • Description: It isn’t #GameDay without wings from Shane’s! Place your order now!
    (NCAA Championship Game)
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Smothered Brisket

  • Date: 4/10/2019
  • Description: Instagram:
    Double tap if our Smothered Brisket Sandwich is making your mouth water!

    Facebook:
    Leave your favorite emoji below if our Smothered Brisket Sandwich is making your mouth water!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Seafood Friday

  • Date: 4/12/2019
  • Description: Highlight seafood menu items during Lent
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Grilled Cheese Day

  • Date: 4/12/2019
  • Description: Grilled Cheese Please!
    #NationalGrilledCheeseDay #repost @mom_of2_jandj
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Shack Sampler

  • Date: 4/14/2019
  • Description: Tag someone you want to share this #ShackSampler within the comments below!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Crab Cakes LTO

  • Date: 4/15/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 4/15/2019
  • Destination:
  • Offer Component: No
  • Catering

  • Date: 4/16/2019
  • Description: Instagram Story:
    Shane’s Rib Shack = Catering Experts
    1. Graduations
    2. Weddings
    3. Corporate Events
    4. Appreciation Days
    5. Sports Banquets and More!
    *Swipe Up: to submit a Catering Inquiry Form
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Behind the Scenes w/ Shane Video – Ribs

  • Date: 4/17/2019
  • Description: Sprint LTO/Brisket
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 4/17/2019
  • Destination:
  • Offer Component: No
  • Burger Highlight

  • Date: 4/18/2019
  • Description: They say three’s a party! Which is your favorite (burger emoji)? Comment below!
    *Will edit All-American Burger patty.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Seafood Friday

  • Date: 4/19/2019
  • Description: Highlight seafood menu items during Lent
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Easter

  • Date: 4/21/2019
  • Description: Hoppy Easter, Shaniacs! Guess how many chocolate eggs (or jelly beans) are in this bunny dish for your chance to WIN a Shane’s gift card!
    How to Enter:
    1. Like this photo.
    2. Follow us (IG) Like our Official Page (FB)
    3. Comment how many eggs
    The Shaniac to guess the correct # first, wins! If no one guesses the exact amount, the closest without going over wins! Good luck! *Winner to be announced 4/22.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • 17th Anniversary Celebration

  • Date: 4/22/2019
  • Description: 17th Anniversary Celebration Promotional Posts – Share Photos of Prizes
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Online Ordering

  • Date: 4/23/2019
  • Description: Take your Shane’s outside this #NationalPicnicDay! Visit the link to place your Online Order. *Available at participating locations.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • 17th Anniversary Begins

  • Date: 4/23/2019
  • Description: Original Shack’s 17th Anniversary Celebration begins!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Crawfish Season

  • Date: 4/24/2019
  • Description: It's crawfish season, baby! Our cat-touffee and crawfish etoufee are full of flavor.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • 17th Anniversary Ends

  • Date: 4/24/2019
  • Description: Original Shack’s 17th Anniversary Celebration ends!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Graduation

  • Date: 4/25/2019
  • Description: Graduation is just around the corner! Place your Catering Order today! #ClassOf2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Menu Favorite

  • Date: 4/29/2019
  • Description: Mondays are better with ______________. Fill in the blank with your favorite Shane’s menu item!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Brisket LTO

  • Date: 4/30/2019
  • Description: TODAY is the LAST DAY to get your hands on our Brisket Sandwich before it’s gone! Hurry in!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Mother’s Day Contest

  • Date: 5/1/2019
  • Description: Mama Needs Some BBQ Photo Contest begins-Say ‘I love you, Mom’ with (rib emoji) on us! Post a photo with your mom, using the hashtag #ShackMom for the chance to win her a $50 gift card and flower bouquet. Winner will be announced 5/13.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • 7 Rings Ribs Post

  • Date: 5/2/2019
  • Description: (music notes emoji) You like our ribs? Gee, thanks, just smoked them. (music notes emoji)
    *A play on the hit song, 7 Rings by Arianna Grande. Will resonate with the younger demographic on Instagram.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • May the 4th – INSTA

  • Date: 5/4/2019
  • Description: May the 4th be with you, Shaniacs! (Star Wars themed)
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • May the 4th – FB

  • Date: 5/4/2019
  • Description: Whether you’re riding ’Han Solo’ or with your ‘Alliance’, stop by Shane’s for the best BBQ in the Galaxy! #MayTheFourthBeWithYou
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Catering Story

  • Date: 5/7/2019
  • Description: Instagram Story:

    Top Reasons Why Shane’s should cater your next event!
    *Swipe Up: Catering Inquiry Form
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Catering

  • Date: 5/8/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 5/8/2019
  • Destination:
  • Offer Component: No
  • Catering

  • Date: 5/8/2019
  • Description: Large or small, we cater them all! Graduations, Weddings, Sports Banquets, Family Gatherings, Corporate Lunches and more! Visit the (link) to submit a Catering Inquiry!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Wing Wednesday

  • Date: 5/8/2019
  • Description: UGC - Keep your friends close, and your #BonelessWings closer! (wink emoji)
    #WingWednesday #repost @landon.early
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • National Shrimp Day

  • Date: 5/9/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • FryDay

  • Date: 5/10/2019
  • Description: Double tap because it’s #FryDay!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Behind the Scenes w/ Shane Video – Sauce

  • Date: 5/12/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 5/12/2019
  • Destination:
  • Offer Component: No
  • Mother’s Day

  • Date: 5/12/2019
  • Description: Give your mama a break and celebrate Mother's Day at The Lost Cajun.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Mother’s Day

  • Date: 5/12/2019
  • Description: Happy Mother’s Day! If you haven’t entered our ‘Mama Needs Some BBQ’ Photo Contest, there’s still time! Use hashtag #ShackMom to be eligible to win. Winner will be announced 5/13.
    *Video slideshow containing all photo entries that were submitted.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Mother’s Day Contest

  • Date: 5/13/2019
  • Description: Congratulations ________! Please message us to claim your prize. #ShackMom
    Thank you to everyone who participated!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Hump Day

  • Date: 5/15/2019
  • Description: UGC - It’s dessert o’clock! #HumpDayTreat #repost @ms_hollywood_0215
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Graduation Post

  • Date: 5/16/2019
  • Description: Celebrate your grad at The Lost Cajun or order family-sizes to-go!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 5/16/2019
  • Destination:
  • Offer Component: No
  • National BBQ Day

  • Date: 5/16/2019
  • Description: Happy National BBQ Day!
    *Utilize Poll feature.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Night In, Order Online

  • Date: 5/17/2019
  • Description: Recipe for the perfect night in? (TV emoji) + (soft drink emoji) + (rib emoji) Place your Online Order now! Available at participating locations. #ShanesAndChill

  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • FryDay, To Go

  • Date: 5/17/2019
  • Description: The best way to celebrate a Fry-day?
    Shane’s TO-GO!
    Visit the link in our bio to place your #OnlineOrder. Available at participating locations.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Monday Motivation

  • Date: 5/20/2019
  • Description: But first…BBQ! #MondayMotivation #MeatCrushMonday
    *Image of Big Dad BBQ Pork Sandwich.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Shack Rewards

  • Date: 5/21/2019
  • Description: Are you hungry for rewards? Sign-up for #ShackRewards to start earning today! (Link)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • TBT Baby Back Ribs

  • Date: 5/23/2019
  • Description: #Throwback a rack of our slow-smoked baby back ribs! #tbt
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • National Wine Day

  • Date: 5/25/2019
  • Description: National Wine Day – Highlight The Lost Cajun's porch wine!
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Memorial Day

  • Date: 5/27/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Memorial Day

  • Date: 5/27/2019
  • Description: Thank-Q for your service. We remember the brave men and women who fought for our freedom. #MemorialDay #ShanesSalutes
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Shane’s Sides

  • Date: 5/29/2019
  • Description: If you had to pick one Shane’s side for the rest of your life, which would it be? Comment below! Decisions, decisions... (thinking emoji)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Online Ordering

  • Date: 5/30/2019
  • Description: Dinner? Oh, we’ve got this in the BAG! Place your #OrderOnline now! Link in bio. *Available at participating locations.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Crab Cakes LTO

  • Date: 6/1/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/1/2019
  • Destination:
  • Offer Component: No
  • Fire/EMS Appreciation

  • Date: 6/1/2019
  • Description: There’s no ‘extinguishing’ our gratitude for our local heroes! Shane’s Rib Shack looks forward to honoring firefighters, paramedics & EMTs June 23rd – June 30th with a FREE “Big Dad” BBQ Pork Sandwich, 20 oz. Drink & regular side. For additional information regarding our upcoming Fire & EMS Appreciation Week and to view a list of participating locations, please visit www.shanesribshack.com.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Father’s Day Photo Contest

  • Date: 6/3/2019
  • Description: #MeatCrushMonday goes out to our famous, “Big Dad” BBQ Pork Sandwich! Don’t forget to enter our #WhosYourBigDad Father’s Day Photo Contest, for the chance to WIN your Dad or Grandpa a FREE #BigDad once a month for an entire year! (Include Photo Contest instructions in the caption).
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Father’s Day Photo Contest

  • Date: 6/4/2019
  • Description: #WhosYourBigDad Father’s Day Photo Contest starts TODAY! Follow the simple steps below for the chance to WIN your Dad or Grandpa a FREE #BigDad BBQ Pork Sandwich, once a month, for an entire year!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Fire/EMS Video

  • Date: 6/5/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 6/5/2019
  • Destination:
  • Offer Component: No
  • BBQ Chicken Salad

  • Date: 6/6/2019
  • Description: Eat yo’ greens! And don’t forget the BBQ chopped chicken (wink emoji)
    (Video of dressing being poured on BBQ Chicken Salad)
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Summer Catering

  • Date: 6/7/2019
  • Description: Hello Summer! Planning a Birthday Party, Company Picnic or Backyard BBQ? Make Shane’s your one-stop for all your party needs! Visit www.shanesribshack.com to submit a Catering Inquiry Form.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Father’s Day

  • Date: 6/10/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 6/10/2019
  • Destination:
  • Offer Component: No
  • Ntl. Onion Ring Day

  • Date: 6/10/2019
  • Description: O-yah! To celebrate #NationalOnionRingDay, we are giving our first 100 customers a FREE regular side of #OnionRings! Share the news with your friends! #SaveTheDate
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Father’s Day Online

  • Date: 6/11/2019
  • Description: Tastier than another tie! Visit our Online Shop or your local Shack to purchase your Dad a Shane’s Rib Shack Gift Card and Bottle of BBQ Sauce this #FathersDay!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Product Feature – Gator Bites

  • Date: 6/12/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Father’s Day Gift Card

  • Date: 6/12/2019
  • Description: Dad’s love language is BBQ! No time to run to the store? Visit our Online Shop to purchase your Dad a Shane’s Rib Shack Gift Card. #FathersDay
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Father’s Day/Big Dad

  • Date: 6/13/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 6/13/2019
  • Destination:
  • Offer Component: No
  • Shaniac Poll

  • Date: 6/14/2019
  • Description: Poll: *Close up of Shaniac Burger.
    Text: BRB going to get it now
    Poll:
    [ ] YES
    [ ]Already in the car!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Happy Father’s Day

  • Date: 6/16/2019
  • Description: Video Slideshow Wrap -Up – Happy Father’s Day, Shaniacs!

    *Announce the winner of the Father’s Day Photo Contest before 9:00 EST.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Chicken Tender Poll

  • Date: 6/18/2019
  • Description: Instagram Story Poll:
    Story Slide 1: Chicken Tender Salad Glamour Shot
    Story Slide 2: Chicken Tender being dipped Glamour Shot
    Story Slide 3: Picture with both options side-by-side. Poll
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Test

  • Date: 6/18/2019
  • Description: Copy copy here here
  • Internal Notes: only for us to see
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Shack Rewards

  • Date: 6/20/2019
  • Description: *Animated GIF – How to become a #ShackRewards Member in 3 Simple Steps. (Currently being created)
    *Include website link.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Test

  • Date: 6/21/2019
  • Posted By:
  • Created By:
  • Platform: LinkedIn
  • Destination:
  • Offer Component: Yes
  • Ntl. Onion Ring Day

  • Date: 6/22/2019
  • Description: Can every day be #NationalOnionRingDay?! Our first 100 customers will receive a FREE regular side of #OnionRings! *Available at participating locations, while supplies last.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Ntl. Onion Ring Day

  • Date: 6/22/2019
  • Description: It’s #NationalOnionRingDay! Tag a friend in the comments who you’d give this ring to! Our first 100 customers today will receive a FREE regular side of #OnionRings! *Include disclaimer.
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: No
  • Fire/EMS Appreciation Week

  • Date: 6/23/2019
  • Description: Throughout the Appreciation Week, we will share photos sent by Franchisees, of Fire/EMS dining at their local Shacks and posing with Shack Crew members. *presented in a Carousel format, so not to overwhelm followers with content.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 6/23/2019
  • Destination:
  • Offer Component: No
  • Free Catfish Sampler

  • Date: 6/23/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 6/23/2019
  • Destination:
  • Offer Component: No
  • National Catfish Day

  • Date: 6/25/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • 4th of July

  • Date: 7/1/2019
  • Description: Sparkler spelling BBQ
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 7/1/2019
  • Destination:
  • Offer Component: No
  • Family Gatherings

  • Date: 7/1/2019
  • Description: July means family gatherings & backyard barbecues! Make Shane’s your one-stop for all your party needs! Visit www.shanesribshack.com to submit a Catering Inquiry Form. #ShanesCaters
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • TLC 1 – Fridge

  • Date: 7/2/2019
  • Description: Here is the tset copy
  • Posted By:
  • Created By:
  • Platform: Twitter
  • Destination:
  • Offer Component: Yes
  • 4th of July

  • Date: 7/2/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 7/2/2019
  • Destination:
  • Offer Component: No
  • 4th of July BBQ Poll

  • Date: 7/4/2019
  • Description: Having a 4th of July bbq? Which one is your go to? Burgers or hotdogs?
  • Internal Notes: Instagram poll where viewers can choose between burgers or hotdogs
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • BBQ Breakdown – Grilling

  • Date: 7/5/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 7/5/2019
  • Destination:
  • Offer Component: No
  • Menu Highlight

  • Date: 7/5/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 7/5/2019
  • Destination:
  • Offer Component: No
  • Sauce Poll

  • Date: 7/7/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Cajun Education

  • Date: 7/8/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 7/8/2019
  • Destination:
  • Offer Component: Yes
  • Effects of Social Media in PR Industry- Blog

  • Date: 7/10/2019
  • Description: Check out our blog on how social media impacts the PR industry!
  • Internal Notes: links for FB, IG, LI
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Burger Poll

  • Date: 7/12/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Shack Crew

  • Date: 7/12/2019
  • Description: Our Shack Crew + great BBQ! Tag someone who loves this slow-smoked BBQ as much as you do
  • Internal Notes: Picture of two employees eating a Big Dad (use portrait mode with sandwiches in focus and employees slightly out of focus)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Tips on how to Earn Coverage- Innovative Blog

  • Date: 7/15/2019
  • Description: Who doesn't want more coverage on a news release? Learn how to get your story heard! Check out our blog post for some tips on how to gain coverage on a news release.
  • Internal Notes: links for FB, IG, LI
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Marshmello Re-Post

  • Date: 7/16/2019
  • Description: Re-post from Glendale – DJ Marshmallo eating at the Glendale location
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Throwback The Lost Cajun- Fridge

  • Date: 7/18/2019
  • Description: We love photoshoot days! Throwback to setting up for our last shoot at The Lost Cajun.
  • Internal Notes: Boomerang of Rick with the camera and lights
    OR
    Boomerang of Emily and Jeremy setting up food
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Food Trends- Fridge Blog

  • Date: 7/19/2019
  • Description: What's the next food craze? Will it top acai bowls or avocado toast? Take a look at our blog post and stay up to date on all of the current food trends!
  • Internal Notes: links for FB, IG, LI
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Food Quote- Fridge

  • Date: 7/22/2019
  • Description: "Good food, good mood"
  • Internal Notes: graphics
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Shane’s To-Go/Natl. Picnic Month

  • Date: 7/23/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 7/23/2019
  • Destination:
  • Offer Component: Yes
  • Sweet Tea Highlight

  • Date: 7/24/2019
  • Description: “There’s something about a glass of Shane’s Freshly Brewed Sweet Tea on a hot summer day” https://www.dropbox.com/s/psshpws5g53krwq/IMG_0353.jpg?dl=0
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: No
  • Interesting article- Fridge

  • Date: 7/24/2019
  • Description: We always hear that breakfast is the most important meal of the day....Here's why!
  • Internal Notes: link for an article
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Innovative Copy/Design Fail

  • Date: 7/26/2019
  • Description: Looking for a good laugh? These design fails are sure to make you chuckle

  • Internal Notes: search a site and share link
  • Posted By:
  • Created By:
  • Platform: Facebook, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Eliminating Distractions- Innovative Blog

  • Date: 7/31/2019
  • Description: Are you someone who gets distracted easily? Well, we have some ideas on how to stay productive and eliminate those distractions. Click on the link below to check out our blog post!
  • Internal Notes: links for FB, IG, LI
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • BBQ Breakdown – Low & Slow

  • Date: 8/1/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 8/1/2019
  • Destination:
  • Offer Component: No
  • Natl. Catfish Month

  • Date: 8/1/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 8/1/2019
  • Destination:
  • Offer Component: No
  • How to Apply Research to Form your Target Audience-Fridge

  • Date: 8/2/2019
  • Description: Click here to find out why research is important when forming the target market persona.
  • Internal Notes: links for FB, IG, LI
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Interesting article- Fridge

  • Date: 8/5/2019
  • Description: Check out this article we found on how sour foods can taste sweet!
  • Internal Notes: links for FB, IG
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: Yes
  • Marshmello Man

  • Date: 8/6/2019
  • Internal Notes: Marshmallo Man at Glendale store
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Sauce Poll

  • Date: 8/7/2019
  • Description: Which Sauce to customers prefer?
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Emily D Employee Spotlight-Innovative

  • Date: 8/8/2019
  • Description: Employee spotlight
  • Internal Notes: May have to interview her again.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Game Day

  • Date: 8/8/2019
  • Description: Original Girls in Jerseys
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Back to School

  • Date: 8/12/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 8/12/2019
  • Destination:
  • Offer Component: Yes
  • Shack Crew + BBQ

  • Date: 8/12/2019
  • Description: Our Shack Crew + great BBQ! Tag someone who loves this slow-smoked BBQ as much as you do
  • Internal Notes: Photo of two employees side by side with Big Dads - take photo with portrait mode with sandwiches in focus and employees slightly out of focus
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Quote about food-Fridge

  • Date: 8/14/2019
  • Description: "One cannot think well, love well, sleep well if one has not dined well." Check out our team's work and enjoy some delicious food at The Lost Cajun in Slidell!
  • Internal Notes: Pic of the team at TLC
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, Twitter
  • Destination:
  • Offer Component: Yes
  • College Send Off!

  • Date: 8/15/2019
  • Description: Send off our employees leaving to go to college! Post will talk about how many of our Shane's employees start their first job with us and stay with us until college.
  • Internal Notes: Photoshoot at the Original - Schedule with Maggie
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Quote-Innovative

  • Date: 8/16/2019
  • Description: Creativity is intelligence having fun. Albert Einstein
  • Internal Notes: Create graphic
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Potato Day

  • Date: 8/19/2019
  • Description: National Potato Day
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Potato Day

  • Date: 8/19/2019
  • Description: National Potato Day
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Fridge Production Process

  • Date: 8/20/2019
  • Description: Our team's production process can take a long time to perfect, but check out this little snippet of some of our work!
  • Internal Notes: shorten what we have to fit social
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Sweet Tea Highlight

  • Date: 8/21/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 8/21/2019
  • Destination:
  • Offer Component: No
  • Nat. Sweet Tea Day

  • Date: 8/21/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: No
  • Healthy Alternatives Article- Fridge

  • Date: 8/23/2019
  • Description: Craving junk food? Check out this article on healthy alternatives to unhealthy foods! #fridgeagency #healthyeating
  • Internal Notes: link
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Offer Component: Yes
  • Mondays are better when they start with this

  • Date: 8/26/2019
  • Internal Notes: Picture of customer with food
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Is Blogging Important- Innovative Blog

  • Date: 8/26/2019
  • Description: Is blogging important for all businesses? Do you need a blog for your business to succeed?
  • Internal Notes: Links for FB, IG, LI
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Boomerang artist doing design work

  • Date: 8/29/2019
  • Description: Our designers have some skill! Check out our very own (inset name) in his element today #designwork #workinghard
  • Internal Notes: designer will shoot another designers work
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Offer Component: Yes
  • Labor Day Weekend

  • Date: 8/30/2019
  • Description: Carousel of menu items & lifestyle
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 8/30/2019
  • Destination:
  • Offer Component: No
  • Cajun Education: Jambalaya

  • Date: 9/1/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 9/1/2019
  • Destination:
  • Offer Component: No
  • Top Ways to Develop the Perfect Food Shot

  • Date: 9/2/2019
  • Internal Notes: Check out this blog on ways to improve your food photography skills! Try out these tips and let us know which one you found the most helpful.

    https://www.format.com/magazine/resources/photography/food-photography-tips
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Natl. Chicken Month

  • Date: 9/3/2019
  • Description: GIF/Video – chicken tenders dipping into various sauces
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 9/3/2019
  • Destination:
  • Offer Component: Yes
  • Quote-Innovative

  • Date: 9/4/2019
  • Description: Photography-The hardest part is how to distill the story into one photograph. Annie Leibovitz
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Dog + Shane’s Cup

  • Date: 9/4/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Game Day

  • Date: 9/8/2019
  • Description: Original Girls in their team jerseys
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Gumbo Club Sign-Up

  • Date: 9/9/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Flight Start Date: 9/9/2019
  • Destination:
  • Offer Component: Yes
  • The Keto Craze

  • Date: 9/11/2019
  • Description: Wondering what the latest diet trend is? Well, we got you covered! I'm sure you've heard of Keto, but do you know what it actually is? Check it out below.

    https://www.healthline.com/nutrition/ketogenic-diet-101#what-it-is
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Designer in Action-Innovative

  • Date: 9/13/2019
  • Description: Catch a designer illustrating or doing animation, pretend if you have to.

    Designers in action at Innovative, always ready for a challenge.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Chris-Employee Spotlight-Innovative

  • Date: 9/17/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Lunch Sandwiches

  • Date: 9/18/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 9/18/2019
  • Destination:
  • Offer Component: No
  • Football

  • Date: 9/19/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 9/19/2019
  • Destination:
  • Offer Component: No
  • Going Vegan

  • Date: 9/19/2019
  • Description: Going vegan has gotten so much simpler thanks to all the new animal-free alternatives that are hitting the shelves today. Between almond milk, cashew ice cream, soy cheese, and veggie patties, vegans have a variety of options to choose from. Veganism is becoming more popular; check out this blog to learn why!

    https://www.healthline.com/nutrition/vegan-diet-guide#section3
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Employee Post

  • Date: 9/19/2019
  • Description: Recognize Bridgett! :)
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Vegetarian Diets Do Not Have to be Boring

  • Date: 9/24/2019
  • Description: Is it true when they say a vegetarian's plate looks like a rainbow? If you're interested in learning more about vegetarianism, check out this blog about the diet. Be sure to check out the meal plan the blog provides as well!

    https://www.healthline.com/nutrition/vegetarian-diet-plan
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Copy/Design Fails-Innovative

  • Date: 9/26/2019
  • Description: https://99designs.com/blog/tips/graphic-design-fails/

    No profanity...stick to professional.
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • How Important is Instagram?

  • Date: 9/30/2019
  • Description: Instagram is one of the most widely used applications in the world, so it is imperative that a business focuses on its Instagram presence. Check out this blog for some key reasons why Instagram is an absolute "must" to successfully brand a company.

    https://blog.iconosquare.com/why-instagram-is-good-for-business/
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Pick Up Shane’s for Dinner

  • Date: 9/30/2019
  • Description: Fall Break ending - don't feel like cooking? Let Shane's handle dinner tonight!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Catering

  • Date: 10/1/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 10/1/2019
  • Destination:
  • Offer Component: No
  • The Power of Word of Mouth

  • Date: 10/3/2019
  • Description: People trust the opinions of their peers, which is why word of mouth can be so influential. Learn more about why word of mouth can be such a powerful tool for business by checking out this blog!

    https://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/#681dcfc754a8
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Employee Spotlight

  • Date: 10/8/2019
  • Description: Bridgett
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Ribs Feature

  • Date: 10/9/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 10/9/2019
  • Destination:
  • Offer Component: No
  • Digital Marketing Trends

  • Date: 10/11/2019
  • Description: Stay up to date on all the current marketing trends! Check out the blog below for more info

    https://www.singlegrain.com/digital-marketing/11-digital-marketing-trends-you-can-no-longer-ignore-in-2018/
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • National Pulled Pork Day

  • Date: 10/12/2019
  • Description: Picture of FOH with a Big Dad or Pork Plate
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • National Pulled Pork Day

  • Date: 10/12/2019
  • Description: Employee with Pulled Pork Plate
  • Internal Notes: Store and/or Boomerang
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • How to Optimize Content for Social

  • Date: 10/14/2019
  • Description: Looking to optimize your content for social media? Look no farther because we have the perfect blog for you! Check it out below.

    https://www.jeffbullas.com/7-ways-optimize-content-maximize-social-media-shares/
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram, LinkedIn
  • Destination:
  • Offer Component: Yes
  • Chopped Pork/Natl Pork Month

  • Date: 10/17/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 10/17/2019
  • Destination:
  • Offer Component: No
  • Tailgate

  • Date: 10/18/2019
  • Description: Poll - Favorite Tailgate food!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Friend Post

  • Date: 10/21/2019
  • Description: 2 Shack girls posing with Tea or food
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Uber Eats

  • Date: 10/23/2019
  • Description: Now Available
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Uber Eats

  • Date: 10/23/2019
  • Description: Now Available
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Bonfire + Shane’s

  • Date: 10/27/2019
  • Description: Saturday night Bonfire + Shane's shirt
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Halloween

  • Date: 10/31/2019
  • Description: Costume Contest
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Holiday Catering

  • Date: 11/1/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 11/1/2019
  • Destination:
  • Offer Component: No
  • Announce Halloween Costume Winner

  • Date: 11/1/2019
  • Description: Congrats to the winner!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Announce Halloween Costume Winner

  • Date: 11/1/2019
  • Description: Winner, Winner, Chicken Dinner!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • It’s Game Day!

  • Date: 11/2/2019
  • Description: Call ahead or order food online for game day!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • I’m sorry for what I said when…

  • Date: 11/2/2019
  • Description: Hangry Graphic- Call in or order food online
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • National Sandwich Day

  • Date: 11/3/2019
  • Description: 3 people eating 3 different sandwiches
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • National Hot Sauce Day

  • Date: 11/5/2019
  • Description: It's getting hot in here!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Uber Eats

  • Date: 11/7/2019
  • Description: Now available at participating locations
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Military Appreciation/Free Big Dad

  • Date: 11/11/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 11/11/2019
  • Destination:
  • Offer Component: Yes
  • Offer Type:
  • Veterans Day

  • Date: 11/11/2019
  • Description: Thanking our Military men and women!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Veterans Day

  • Date: 11/11/2019
  • Description: Thank you to our active and retired Military for your sacrifice and service!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Macon Shack Coming Soon

  • Date: 11/12/2019
  • Description: Come celebrate the new Shack opening mid-November!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Offer Component: Yes
  • Military Appreciation

  • Date: 11/12/2019
  • Description: Little Shaniacs coloring and writing letters to our Veterans!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Military Appreciation

  • Date: 11/13/2019
  • Description: Military man shares his story about being in the Army.
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Fri-YAY

  • Date: 11/15/2019
  • Description: Happy Fri-YAY! Picture with French fries
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Hickory Wood

  • Date: 11/18/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 11/18/2019
  • Destination:
  • Offer Component: No
  • Macon Shack Coming Soon

  • Date: 11/19/2019
  • Description: We love adding to the Shack family!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Wait & Win Countdown

  • Date: 11/20/2019
  • Description: We are excited to announce the Wait & Win envelopes are back on December 1st!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Thankful Thursday

  • Date: 11/21/2019
  • Description: Shane’s of Aiken, Evans, and Grovetown have joined forces to help raise funds for Forces United 11 to 11 campaign!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Football

  • Date: 11/22/2019
  • Description: Let Shane's be your WINGman! Pick up wings for your tailgate party, Call in or order online
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Wait & Win

  • Date: 11/24/2019
  • Description: The secret is out Wait & Win is back!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Wait & Win

  • Date: 11/25/2019
  • Description: Everyone is a winner! Receive a Wait & Win envelope each time you visit in December!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Friendsgiving

  • Date: 11/26/2019
  • Description: Friends gathering eating Shane's together!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Thanksgiving

  • Date: 11/28/2019
  • Description: Happy Thanksgiving! Our locations will be closed on Thanksgiving, so that our Shack crew may spend time with their families and love ones!
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Thanksgiving

  • Date: 11/28/2019
  • Description: Happy Thanksgiving Shaniacs!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Black Friday

  • Date: 11/29/2019
  • Description: Skip the endless lines of shopping this year and grab a Shane's gift card!
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Military Appreciation

  • Date: 11/30/2019
  • Description: Military Appreciation recap video
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Holiday Catering Video (General/Corporate)

  • Date: 12/1/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 12/1/2019
  • Destination:
  • Offer Component: No
  • W&W Video

  • Date: 12/1/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 12/1/2019
  • Destination:
  • Offer Component: No
  • Wait & Win

  • Date: 12/1/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Christmas Teacher Gift

  • Date: 12/2/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Giving Tuesday

  • Date: 12/3/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Wait & Win

  • Date: 12/4/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • #ThankfulThursday

  • Date: 12/5/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Wait & Win

  • Date: 12/7/2019
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Brownie Day

  • Date: 12/8/2019
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Holiday Catering

  • Date: 12/10/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Wait & Win

  • Date: 12/11/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • EZ Cater

  • Date: 12/12/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Food Post

  • Date: 12/13/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Wait & Win

  • Date: 12/14/2019
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Christmas Movie Post

  • Date: 12/15/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Stocking Stuffer

  • Date: 12/16/2019
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Christmas Wish list post

  • Date: 12/17/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Wait & Win

  • Date: 12/18/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Football Carousel

  • Date: 12/19/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 12/19/2019
  • Destination:
  • Offer Component: No
  • Ugly Sweater

  • Date: 12/20/2019
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Wait & Win

  • Date: 12/21/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Gift Card Post

  • Date: 12/22/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Christmas Post- Making the Nice List

  • Date: 12/23/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Closed Locations for Christmas

  • Date: 12/24/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Merry Christmas

  • Date: 12/25/2019
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Destination:
  • Wait & Win

  • Date: 12/26/2019
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Wait & Win

  • Date: 12/28/2019
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Catering Post

  • Date: 12/29/2019
  • Description: New Year Eve Party Catering
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • Wait & Win

  • Date: 12/31/2019
  • Description: Last Day to get an Envelope
  • Posted By:
  • Created By:
  • Platform: Facebook
  • Destination:
  • Last Day of the Decade

  • Date: 12/31/2019
  • Posted By:
  • Created By:
  • Platform: Instagram
  • Destination:
  • W&W Redemption

  • Date: 1/2/2020
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 1/2/2020
  • Destination:
  • Offer Component: No
  • Salad Feature

  • Date: 1/6/2020
  • Internal Notes: (day-part for lunch)
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 1/6/2020
  • Destination:
  • Offer Component: Yes
  • The Big Game

  • Date: 1/20/2020
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 1/20/2020
  • Destination:
  • Offer Component: No
  • W&W Redemption

  • Date: 2/3/2020
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 2/3/2020
  • Destination:
  • Offer Component: No
  • Quality Highlight

  • Date: 2/10/2020
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 2/10/2020
  • Destination:
  • Offer Component: No
  • Online Ordering

  • Date: 2/17/2020
  • Posted By:
  • Created By:
  • Platform: Facebook, Instagram
  • Flight Start Date: 2/17/2020
  • Destination:
  • Offer Component: No