Jay Connaughton and his wife Jennifer founded People Who Think with the goal of combining exceptionally high design standards with a deep understanding of the client’s needs. Jay’s wide range of experience in both corporate and political brands across multiple industries gives him a unique perspective on using deep data to address client challenges. Jay is managing partner of People Who Think, an advertising agency with three core divisions: Innovative Advertising, Innovative Politics and Fridge.
Jay served as a Media Advisor to President Donald Trump’s campaign. He is a leading national political ad strategist who has worked on many major campaigns over the last 20 years. His creative strategies have helped shape and win elections for Republican U.S. Senators, Congressmen and elected leaders at all levels of State Government.
Under Jay’s leadership, People Who Think has grown into one of the region’s largest advertising firms and one of the country’s most successful boutique creative political firms. They’ve amassed a record of impressive victories across the Southeastern United States including campaign, caucus and issue advocacy experience, plus six different presidential races, U.S. Senate races and Congressional campaigns.
In addition to winning elections, Jay’s work wins awards too. Over 15 National Pollie Awards, including sweeping direct mail in 2008 winning 1st, 2nd, 3rd and 4th place and Best Viral Video of the Year. His work has scored more than 100 Addy awards, including a National Addy award, two Best of Show Awards, and a People’s Choice Award.
Jay is a native of Louisiana and is a proud LSU alumnus. He and his wife Jennifer have three children. His “no limits” philosophy means unbridled creativity, limitless enthusiasm and infinite possibilities for brand success. Jay loves food, wine and creating great meals – but not doing the dishes.